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Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…
![[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?](https://infotrust.com/wp-content/uploads/2021/02/How-Will-the-Apple-iOS-14-Update-Impact-Advertising.png)
[Editor’s note: This article was originally published on February 11, 2021 and updated on April 26, 2021 to reflect changes introduced by iOS 14.5.]…
With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on…
[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…
At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…
Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…
In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…
The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…
It’s time to have a real conversation about your company’s internal structure and capabilities. Are you being asked by management to make in-housing a…
At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie detection feature received the Quanties Award for Best New…
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