Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

7-minute read
What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…

9-minute read
Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

What an amazing webinar by two leaders in the marketing and analytics industry! In this webinar, we ran through the basics of using Customer Lifetime…

2-minute read
It’s a WAW Recap: The BigQuery Basics

It’s a WAW Recap: The BigQuery Basics

Huge thank you to everyone that came out this week to kick-off the new year of Web Analytics Wednesdays! InfoTrust’s Data Science team, Pam…

2-minute read
Interview with JT Kostman: The State of Data Science

Interview with JT Kostman: The State of Data Science

JT Kostman is a Data Scientist, Mathematician, Psychologist and Chief Data Officer for Time Inc. Over the past 20 years he has provided data-driven…

11-minute read