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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Data Science Articles

Activate Your Data with Four Advanced Analysis Use Cases

Activate Your Data with Four Advanced Analysis Use Cases

Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…

6-minute read
3 Queries to Get Started with GA4 in BigQuery

3 Queries to Get Started with GA4 in BigQuery

As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…

10-minute read
Marketing Mix Models in a Post-Third-Party Data World

Marketing Mix Models in a Post-Third-Party Data World

With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…

9-minute read
10 Questions from Companies Considering GCP for Marketing

10 Questions from Companies Considering GCP for Marketing

For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…

9-minute read
5 Key Benefits of Using BigQuery ML Clustering

5 Key Benefits of Using BigQuery ML Clustering

With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…

6-minute read
What is a Data Clean Room?

What is a Data Clean Room?

What Is a Data Clean Room? At the original time of writing, August 2022, a “Data Clean Room” (DCR) was a growing buzzword in…

6-minute read
Evaluate Your Machine Learning Model for Audience-Building

Evaluate Your Machine Learning Model for Audience-Building

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

7-minute read
Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

5-minute read
5 Tactics for Travel, Hospitality Marketers during Difficult Times

5 Tactics for Travel, Hospitality Marketers during Difficult Times

In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…

5-minute read
Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

7-minute read
What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…

9-minute read
Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

What an amazing webinar by two leaders in the marketing and analytics industry! In this webinar, we ran through the basics of using Customer Lifetime…

2-minute read
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