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The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….
Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…
It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…
Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…
You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…
The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…
We often think about how different our work is than our free-time hobbies—but have you ever noticed how they can be so similar? Sure,…
If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…
Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…
With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…
For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…
Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…
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