Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model
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Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model

With a need to drive higher ROAS across their advertising platforms, this global luxury beauty retail client was seeking improvement in their audience strategy…

How to Become a More Data-Driven Organization
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How to Become a More Data-Driven Organization

In today’s ever-changing world, there is always room for some unbiased decision making so it’s no wonder that “data-driven decision making” is such a…

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How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations
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How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations

In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who…

Fitness Company Case Study: Analytics and Tag Management Solutions
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Fitness Company Case Study: Analytics and Tag Management Solutions

With so many franchise groups and individually owned clubs, this fitness center client was seeking a comprehensive analytics solution that worked for their corporate…

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