Mobile App Tracking: Firebase Analytics or Google Analytics 360?
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Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

4-minute read
Do You Need Google Analytics 360?
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Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

7-minute read
Interview with Dan McCarthy: Customer Centricity + Predict Disruption
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Interview with Dan McCarthy: Customer Centricity + Predict Disruption

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

19-minute read
Standardizing Reports + Analytics Implementation – Areef Ahamad Interview
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Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

17-minute read
Intro to Advanced Enterprise Google Analytics: Multi-site Companies
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Intro to Advanced Enterprise Google Analytics: Multi-site Companies

When it comes to web analytics, the larger the organization, the more complicated the data analysis can be.  Luckily for us, the infinite ways…

5-minute read

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