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InfoTrust + Google Durability Summit 2022
In-Person | Jun 21, 2022 11:00am

InfoTrust + Google Durability Summit 2022

Hold on to your hats, folks. It’s happening! Join InfoTrust and Google for an in-person Durability Summit on June 21, 2022, in New York City. This…

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
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A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

Webinar: Privacy-Centric Data Collection: Google Consent Mode
Webinar | Jun 24, 2021 10:00am

Webinar: Privacy-Centric Data Collection: Google Consent Mode

The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty…

How A National Television Network Migrated from Adobe Analytics to Google Analytics 360
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How A National Television Network Migrated from Adobe Analytics to Google Analytics 360

InfoTrust worked with a nationally recognized television network that provides programming by cable, broadcast, and satellite to approximately 200 countries to help them migrate…

Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google
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Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google

Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…

Playing in the Privacy Sandbox
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Playing in the Privacy Sandbox

Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…

Webinar: Data Analytics Engineering Office Hours
Webinar | Apr 29, 2021 1:00pm

Webinar: Data Analytics Engineering Office Hours

Our team is thrilled to continue with monthly analytics engineering office hours. Office hours are a perfect opportunity to ask specific analytics engineering questions….

What the History of Privacy Regulations Reveals about Where We’re Headed
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What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

3 Practical Use Cases To Get You Started with Ads Data Hub
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3 Practical Use Cases To Get You Started with Ads Data Hub

You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side
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2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side
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3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

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