How Changing Browser Cookie Policies Affect Your Digital Marketing
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How Changing Browser Cookie Policies Affect Your Digital Marketing

Fill out the form to download the slides! ‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing…

Doing More With Less: When Times Call for Cutting Digital Budgets
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Doing More With Less: When Times Call for Cutting Digital Budgets

Fill out the form to download! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business…

Webinar: How Google Marketing Platform Partners Can Help Your Business
Webinar | Apr 16, 2020 1:00pm

Webinar: How Google Marketing Platform Partners Can Help Your Business

Marketers and analytics professionals—you work tirelessly to maximize ad spend, grow your sales/lead funnel, and ultimately ad value to your business. While you probably…

Working Remote? Beware of Data Visualization Risks
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Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

Organizational Analytics Reporting Framework
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Organizational Analytics Reporting Framework

Analytics platforms hold a variety of data; understanding and dissecting that data, however, can be a challenge. By following this reporting framework guide, you…

How Google’s New Approach to Cookies Affects Your Marketing Strategy
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How Google’s New Approach to Cookies Affects Your Marketing Strategy

Fill out the form to download a copy of the slides! Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers…

Webinar: App + Web 101 for News, Media, and Publishing Organizations
Webinar | Mar 11, 2020 1:00pm

Webinar: App + Web 101 for News, Media, and Publishing Organizations

News, media, and publishing organizations have many different platforms to interact with their audiences. These organizations own or manage websites, mobile apps, and over-the-top…

Creating a Winning A/B Testing Strategy with Google Optimize
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Creating a Winning A/B Testing Strategy with Google Optimize

https://youtu.be/P_mXvHJu34A Fill out the form to download a copy of the slides! How exactly do you create a winning A/B testing strategy with Google Optimize?…

2 Ways Your Marketing Team Should Be Utilizing Google Cloud
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2 Ways Your Marketing Team Should Be Utilizing Google Cloud

https://youtu.be/E6N69toW7FY Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields…

Webinar: How Google’s New Approach to Cookies Affects Your Marketing Strategy
Webinar | Feb 20, 2020 3:00pm

Webinar: How Google’s New Approach to Cookies Affects Your Marketing Strategy

Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers to track the browsing history and behavior of consumers, and have…

5 Digital Analytics Trends for Media and Publishers to Watch in 2020
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5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

CCPA Is in Effect –  Now What?
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CCPA Is in Effect – Now What?

https://youtu.be/oZ_t2hd9Zww Fill out the form to download a copy of the slides! For 18 months, the build-up to the California Consumer Privacy Act effective…

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