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Webinar: Privacy-Centric Data Collection: Google Consent Mode
Webinar | Jun 24, 2021 10:00am

Webinar: Privacy-Centric Data Collection: Google Consent Mode

The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty…

How A National Television Network Migrated from Adobe Analytics to Google Analytics 360
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How A National Television Network Migrated from Adobe Analytics to Google Analytics 360

InfoTrust worked with a nationally recognized television network that provides programming by cable, broadcast, and satellite to approximately 200 countries to help them migrate…

Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google
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Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google

Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…

Playing in the Privacy Sandbox
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Playing in the Privacy Sandbox

Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…

Webinar: Data Analytics Engineering Office Hours
Webinar | Apr 29, 2021 1:00pm

Webinar: Data Analytics Engineering Office Hours

Our team is thrilled to continue with monthly analytics engineering office hours. Office hours are a perfect opportunity to ask specific analytics engineering questions….

What the History of Privacy Regulations Reveals about Where We’re Headed
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What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

3 Practical Use Cases To Get You Started with Ads Data Hub
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3 Practical Use Cases To Get You Started with Ads Data Hub

You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side
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2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side
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3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

The Ultimate Guide to Compliant Tracking: Google Analytics 4
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The Ultimate Guide to Compliant Tracking: Google Analytics 4

Last quarter, we published the first “Ultimate Guide to Compliant Tracking for Google Universal Analytics.” However, Google soon announced the roll-out of Google Analytics…

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy
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Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

3 Digital Analytics Trends for News and Media Companies to Follow in 2021
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3 Digital Analytics Trends for News and Media Companies to Follow in 2021

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

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