Fill out the form to download the slides! ‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing…
Fill out the form to download! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business…
Marketers and analytics professionals—you work tirelessly to maximize ad spend, grow your sales/lead funnel, and ultimately ad value to your business. While you probably…
I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…
Analytics platforms hold a variety of data; understanding and dissecting that data, however, can be a challenge. By following this reporting framework guide, you…
Fill out the form to download a copy of the slides! Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers…
News, media, and publishing organizations have many different platforms to interact with their audiences. These organizations own or manage websites, mobile apps, and over-the-top…
https://youtu.be/P_mXvHJu34A Fill out the form to download a copy of the slides! How exactly do you create a winning A/B testing strategy with Google Optimize?…
https://youtu.be/E6N69toW7FY Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields…
Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers to track the browsing history and behavior of consumers, and have…
Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…
https://youtu.be/oZ_t2hd9Zww Fill out the form to download a copy of the slides! For 18 months, the build-up to the California Consumer Privacy Act effective…
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