Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…
![[Webinar] Attribution in Google Analytics 360: Technical Training](https://infotrust.com/wp-content/uploads/2020/08/Webinar-featured-images-44-1024x576.png)
What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit for a session data to an external initiative…
This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…
Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…
https://youtu.be/I8NqjoZzPC0 The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general…
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
Before TMS Management and other automation tools came to be, marketers relied heavily on developers to fire tags and pixels on their websites. Tag…
Let us start with a story. It is 2016. We worked with a coach, Cameron Herald, who taught us the concept of Vivid Vision….
What is the value of integrating CRM user data into Google Analytics and how can you use that data to drive growth in your…
![[Webinar] Pillars of Data Governance: Data Collection Architecture](https://infotrust.com/wp-content/uploads/2020/07/Webinar-featured-images-5-1024x576.png)
Data governance: The practice of collecting complete and compliant data assets to drive business activities in the most efficient way possible. Here at InfoTrust…
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