InfoTrust Named to Inc. 5000 List for Sixth Straight Year
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InfoTrust Named to Inc. 5000 List for Sixth Straight Year

Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…

[Webinar] Attribution in Google Analytics 360: Technical Training
Webinar | Aug 19, 2020 12:00pm

[Webinar] Attribution in Google Analytics 360: Technical Training

What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit for a session data to an external initiative…

Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview
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Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview

This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….

Bayesian vs. Frequentist Methodologies Explained in Five Minutes
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Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations
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OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…

Office Hours: Google Cloud Platform for Analytics
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Office Hours: Google Cloud Platform for Analytics

Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…

CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare
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CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare

https://youtu.be/I8NqjoZzPC0 The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general…

6 Techniques for Building a Winning Remarketing Audience
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6 Techniques for Building a Winning Remarketing Audience

Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…

Data Analytics Engineering Fireside Chat
Webinar | Jul 29, 2020 2:00pm

Data Analytics Engineering Fireside Chat

Before TMS Management and other automation tools came to be, marketers relied heavily on developers to fire tags and pixels on their websites. Tag…

Introducing: Our New Vivid Vision
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Introducing: Our New Vivid Vision

Let us start with a story. It is 2016. We worked with a coach, Cameron Herald, who taught us the concept of Vivid Vision….

Webinar: The Value of Integrating Your Analytics Platform with Your CRM
Webinar | Aug 12, 2020 2:00pm

Webinar: The Value of Integrating Your Analytics Platform with Your CRM

What is the value of integrating CRM user data into Google Analytics and how can you use that data to drive growth in your…

[Webinar] Pillars of Data Governance: Data Collection Architecture
Webinar | Jul 22, 2020 3:00pm

[Webinar] Pillars of Data Governance: Data Collection Architecture

Data governance: The practice of collecting complete and compliant data assets to drive business activities in the most efficient way possible. Here at InfoTrust…

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