InfoTrust + Google | Durability Summit NYC 2023
In-Person | Jun 13, 2023 12:00pm

InfoTrust + Google | Durability Summit NYC 2023

Join InfoTrust and Google for their second in-person Durability Summit on June 13, 2023, in New York City. This half-day event at Google’s Chelsea…

What Do Media Companies Need to Know about Google Analytics 4?
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What Do Media Companies Need to Know about Google Analytics 4?

So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…

6-minute read
Getty Images Migrates to Google Analytics 4 and Proactively Prepares for Universal Analytics Sunset
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Getty Images Migrates to Google Analytics 4 and Proactively Prepares for Universal Analytics Sunset

Getty Images migrated their Data Mart analytics data (DMART) from Google Analytics (Universal Analytics) to Google Analytics 4 (GA4) to get the most out…

Why Should Media Companies Use Digital Analytics in 2023?
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Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
InfoTrust + Google | Durability Summit London 2023
In-Person | Mar 08, 2023 1:00pm

InfoTrust + Google | Durability Summit London 2023

InfoTrust is thrilled to announce our first summit located in London! Join InfoTrust and Google for an in-person Durability Summit on March 8, 2023….

What’s New with the Google Analytics 4 User Interface
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What’s New with the Google Analytics 4 User Interface

https://youtu.be/OnK17XUifjEFill out the form on the right to download a copy of the slides! Navigating through Google Analytics 4 (GA4) is much easier, thanks to…

1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…

Prepare Your Analytics for a Prosperous Holiday Season
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Prepare Your Analytics for a Prosperous Holiday Season

Fill out the form on the right to download a copy of the slides! For retailers, the holiday season is make-or-break. This time of…

What You Need to Know about Google Analytics 4 360/Enterprise Pricing
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What You Need to Know about Google Analytics 4 360/Enterprise Pricing

Fill out the form on the right to download a copy of the slides! Disclaimer: Google Analytics 4 (GA4) is still a free product…

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
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A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

Webinar: Privacy-Centric Data Collection: Google Consent Mode
Webinar | Jun 24, 2021 10:00am

Webinar: Privacy-Centric Data Collection: Google Consent Mode

The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty…

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