OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
InfoTrust is thrilled to announce our first summit located in London! Join InfoTrust and Google for an in-person Durability Summit on March 8, 2023….
The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty…
Our team is thrilled to continue with monthly analytics engineering office hours. Office hours are a perfect opportunity to ask specific analytics engineering questions….
In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…
With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…
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