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3 Digital Analytics Trends for News and Media Companies to Follow in 2021
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3 Digital Analytics Trends for News and Media Companies to Follow in 2021

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

News and Media Thought Leaders Virtual Breakfast
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News and Media Thought Leaders Virtual Breakfast

We hope you are doing well and staying safe during this highly-unusual time. Our team understands the many challenges news and media organizations face…

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?
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Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences
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5 Google Optimize Tests to Personalize and Target Regional and Cultural Differences

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

How to Make an Impact at a Distance: Our Philippines Success Stories
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How to Make an Impact at a Distance: Our Philippines Success Stories

I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…

How to Measure the Long-Term Value of Holiday Campaigns
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How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360
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5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360

It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…

Introduction to Ads Data Hub
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Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall
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Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt
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Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt

InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…

Bullet Charts for Conversion Funnels in Google Data Studio
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Bullet Charts for Conversion Funnels in Google Data Studio

It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…

Michael Loban Speaks at Xavier University
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Michael Loban Speaks at Xavier University

When Michael Loban isn’t motivating organizations to undertake digital transformation, he can be found passing on the power of digital analytics to the next…

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