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Why Should Media Companies Use Digital Analytics in 2023?
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Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
InfoTrust + Google | Durability Summit London 2023
In-Person | Mar 08, 2023 1:00pm

InfoTrust + Google | Durability Summit London 2023

InfoTrust is thrilled to announce our first summit located in London! Join InfoTrust and Google for an in-person Durability Summit on March 8, 2023….

Webinar: Privacy-Centric Data Collection: Google Consent Mode
Webinar | Jun 24, 2021 10:00am

Webinar: Privacy-Centric Data Collection: Google Consent Mode

The introduction of GDPR and other data privacy regulations has helped to improve privacy for online users. At the same time, marketers face difficulty…

Webinar: Data Analytics Engineering Office Hours
Webinar | Apr 29, 2021 1:00pm

Webinar: Data Analytics Engineering Office Hours

Our team is thrilled to continue with monthly analytics engineering office hours. Office hours are a perfect opportunity to ask specific analytics engineering questions….

What the History of Privacy Regulations Reveals about Where We’re Headed
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What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

9-minute read
3 Practical Use Cases to Get Started with Ads Data Hub
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3 Practical Use Cases to Get Started with Ads Data Hub

You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…

14-minute read
2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side
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2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

7-minute read
3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side
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3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

9-minute read
Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy
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Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

5-minute read
Digital Analytics Trends | 3 Tactics for News & Media Companies
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Digital Analytics Trends | 3 Tactics for News & Media Companies

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

6-minute read
Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?
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Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
Personalize & Target Regional + Cultural Differences | Google Optimize
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Personalize & Target Regional + Cultural Differences | Google Optimize

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

8-minute read

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