News and Media Industry Trends to Watch for in 2024
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News and Media Industry Trends to Watch for in 2024

The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…

5-minute read
Get More from Less: 5 Ways to Maximize Value from First-Party Data
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Get More from Less: 5 Ways to Maximize Value from First-Party Data

https://youtu.be/Df0SDyoXHGQ Fill out the form to download a copy of the slides! By the end of 2024, 8 States in the US will have…

Webinar: Migrating Your Looker Studio Dashboards from Universal Analytics to GA4
Webinar | Dec 12, 2023 10:30am

Webinar: Migrating Your Looker Studio Dashboards from Universal Analytics to GA4

Have you been using Looker Studio to distill Universal Analytics data for your organization? With the deprecation of Universal Analytics in the upcoming year,…

Webinar: Powering Business Success with AI Algorithms
Webinar | Nov 30, 2023 2:30pm

Webinar: Powering Business Success with AI Algorithms

Smart AI algorithms play a pivotal role in reshaping the landscape of online customer engagement, driving businesses toward profitable outcomes. Join our webinar for…

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective
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Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
Get More from Less: 5 Ways to Maximize Value from First-Party Data
Webinar | Nov 14, 2023 10:30am

Get More from Less: 5 Ways to Maximize Value from First-Party Data

By the end of 2024, 8 States in the US will have comprehensive privacy laws, 0 browsers will be supporting third party cookies, and…

The Value of Web Experimentation in GA4 with Optimizely
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The Value of Web Experimentation in GA4 with Optimizely

“The Value of Web Experimentation in GA4 with Optimizely” is your gateway to understanding the power of Optimizely as the ultimate digital testing tool….

What Do Media Companies Need to Know about Google Analytics 4?
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What Do Media Companies Need to Know about Google Analytics 4?

So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…

6-minute read
Getty Images Migrates to Google Analytics 4 and Proactively Prepares for Universal Analytics Sunset
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Getty Images Migrates to Google Analytics 4 and Proactively Prepares for Universal Analytics Sunset

Getty Images migrated their Data Mart analytics data (DMART) from Google Analytics (Universal Analytics) to Google Analytics 4 (GA4) to get the most out…

Why Should Media Companies Use Digital Analytics in 2023?
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Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
What’s New with the Google Analytics 4 User Interface
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What’s New with the Google Analytics 4 User Interface

https://youtu.be/OnK17XUifjEFill out the form on the right to download a copy of the slides! Navigating through Google Analytics 4 (GA4) is much easier, thanks to…

1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…

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