How To Make Your Media Dollars Work Harder in 2020
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How To Make Your Media Dollars Work Harder in 2020

Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…

Elevating Your A/B Testing Strategy with SessionCam
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Elevating Your A/B Testing Strategy with SessionCam

https://www.youtube.com/watch?v=8PCL819S5WY Fill out the form to download the slides! Understanding your customer’s experience is crucial for improving conversions on your website. Two techniques that…

Getting Started in Google Data Studio
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Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

Office Hours: Google Cloud Platform for Analytics
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Office Hours: Google Cloud Platform for Analytics

Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…

Native Google Analytics 360 Advertising Integrations and Their Benefits
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Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

InfoTrust Extends No-Layoffs Pledge Through Oct. 1
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InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

How to Improve User Experience with SessionCam and Google Optimize
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How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

[Webinar] CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare
Webinar | May 27, 2020 5:00pm

[Webinar] CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare

The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general (in…

Webinar: Elevating Your A/B Testing Strategy with SessionCam
Webinar | May 20, 2020 9:30am

Webinar: Elevating Your A/B Testing Strategy with SessionCam

Understanding your customer’s experience is crucial for improving conversions on your website. Two techniques that can help you to learn your customers best are…

Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend
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Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend

Fill out the form to download the slides! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend,…

Understand Customer Behavior Across Platforms with App + Web Properties
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Understand Customer Behavior Across Platforms with App + Web Properties

Any effective analytics strategy starts at the level of organizational business objectives. Goals are set, progress and success are determined by measuring both micro…

Webinar: OTT Analytics and Reporting Best Practices for Media Companies
Webinar | May 14, 2020 12:00pm

Webinar: OTT Analytics and Reporting Best Practices for Media Companies

As viewership continues to shift away from traditional cable or satellite providers, the challenge of accurately collecting user behavior data across over-the-top media services…

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