How exactly do you create a winning A/B testing strategy with Google Optimize? Google Optimize is an A/B testing and personalization platform that empowers…
The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…
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A foundational tool in the arsenal of most marketing teams is, naturally, Google Analytics. From helping your organization to better understand its customers (i.e….
Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields have likely found their way into your office recently,…
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For 18 months, the build-up to the California Consumer Privacy Act effective date has forced many large organizations to re-evaluate their privacy policies and…
In July 2019, Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…
Fill out the form to download a copy of the slides! Your target audience expects to interact with your business when and how they…
Fill out the form to download a copy of the slides! ePrivacy Directives (or “cookie laws”) set the rules for how to place and…
Optimization and Insights Specialist Melanie Bowles shares her expertise at the Conversions Summit at Google 2019. Here’s a sneak peak into what she had…
https://www.youtube.com/watch?v=JwMXdyj6NSM Fill out the form to download a copy of the slides! A foundational tool in the arsenal of most marketing teams is, naturally,…
https://www.youtube.com/watch?v=Eh1I3qkrdX4&feature=youtu.be Fill out the form to download the slides! Google Analytics 360 and Adobe Analytics currently stand as the most popular enterprise analytics platforms…
Fill out the form to download the slides! The Google Marketing Platform brings together advertising and analytics to help your enterprise make quality customer…
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