Google Cloud for Marketers: An Overview with Case Studies
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Google Cloud for Marketers: An Overview with Case Studies

Fill out the form to download the slides! The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture…

Testing and Experimenting to Drive Conversion | Amin + Melanie
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Testing and Experimenting to Drive Conversion | Amin + Melanie

Join Amin Shawki, Head of Growth and Strategy as he chats with Melanie Bowles, Lead Analytics Consultant, and Experimentation Specialist about testing and experimenting…

Data Concepts and How They Apply to BigQuery
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Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

7-minute read
Google Cloud for Marketers: Forecasting
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Google Cloud for Marketers: Forecasting

In this webinar, join InfoTrust Lead Consultant and Data Scientist Pam Castricone to learn how Google Cloud, Google Analytics, and Analytics 360 can be…

Analytics 360 and Google Marketing Platform
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Analytics 360 and Google Marketing Platform

Fill out the form to download the slides! Here’s a snippet into what we covered in this webinar: A smarter marketing platform allows enterprise-level…

Can Digital Analytics Lead to Promotion?
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Can Digital Analytics Lead to Promotion?

https://www.youtube.com/watch?v=3Gto81jmBaY&feature=youtu.be Fill out the form to download the slides! As someone who leverages data analytics for a living, here’s a fun fact: Of all…

What Is BigQuery and Why Is It Such a Hot Topic?
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What Is BigQuery and Why Is It Such a Hot Topic?

In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…

9-minute read
What Is ITP and What Does It Mean for Web Cookies?
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What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

3-minute read
How to Know If Your Organization Is Ready for Google Analytics 360
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How to Know If Your Organization Is Ready for Google Analytics 360

https://www.youtube.com/watch?v=FUcMW0Q6rNA&feature=youtu.be Fill out the form to download the slides! In this webinar, InfoTrust’s Andy Gibson will outline how to determine if purchasing Google Analytics…

How Top Companies Progress Through the Digital Analytics Journey
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How Top Companies Progress Through the Digital Analytics Journey

Did you miss our webinar on how top companies progress through the digital analytics journey? No worries, we’ve got you covered! Fill out the…

CCPA Quick Guide | Understand California Consumer Privacy Act Basics
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CCPA Quick Guide | Understand California Consumer Privacy Act Basics

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

7-minute read
Digital Transformation: Applying Analytics to Solve Marketing Challenges
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Digital Transformation: Applying Analytics to Solve Marketing Challenges

Did you enjoy our first webinar in the Spring of Google Analytics Webinar series? Fill out the form to download the slides! When it…

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