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Data Governance Workshop: Cincinnati
In-Person | Sep 10, 2019 8:00am

Data Governance Workshop: Cincinnati

Join InfoTrust and Tag Inspector for a half-day, hands on Data Governance Workshop to prepare your web properties for CCPA, GDPR, and more on…

The Importance of a Single Customer View
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The Importance of a Single Customer View

Fill out the form to download the slides! In the marketing and advertising industry, new terms, phrases, and acronyms appear almost daily. One such…

Webinar: The Tag Governance Playbook for Brands
event | Jul 24, 2019 10:00am

Webinar: The Tag Governance Playbook for Brands

Tag Governance – you’ve probably heard the term recently – but do you know what you need to do about it? For most, the…

Hey, Media Buyers — Tag Governance Is Coming For You
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Hey, Media Buyers — Tag Governance Is Coming For You

In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…

Google Cloud for Marketers: An Overview with Case Studies
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Google Cloud for Marketers: An Overview with Case Studies

Fill out the form to download the slides! The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture…

Webinar: The Importance of a Single Customer View
event | Jul 23, 2019 12:00pm

Webinar: The Importance of a Single Customer View

In the marketing and advertising industry, new terms, phrases, and acronyms appear almost daily. One such phrase is “single customer view” or “unified customer…

Testing and Experimenting to Drive Conversion | Amin + Melanie
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Testing and Experimenting to Drive Conversion | Amin + Melanie

Join Amin Shawki, Head of Growth and Strategy as he chats with Melanie Bowles, Lead Analytics Consultant, and Experimentation Specialist about testing and experimenting…

Data Concepts and How They Apply to BigQuery
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Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

Google Cloud for Marketers: Forecasting
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Google Cloud for Marketers: Forecasting

https://www.youtube.com/watch?v=LnMW6_HNtgM&feature=youtu.be In this webinar, join InfoTrust Lead Consultant and Data Scientist Pam Castricone to learn how Google Cloud, Google Analytics, and Analytics 360 can…

Analytics 360 and Google Marketing Platform
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Analytics 360 and Google Marketing Platform

Fill out the form to download the slides! Here’s a snippet into what we covered in this webinar: A smarter marketing platform allows enterprise-level…

Can Digital Analytics Lead to Promotion?
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Can Digital Analytics Lead to Promotion?

https://www.youtube.com/watch?v=3Gto81jmBaY&feature=youtu.be Fill out the form to download the slides! As someone who leverages data analytics for a living, here’s a fun fact: Of all…

What Is BigQuery and Why Is It Such a Hot Topic?
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What Is BigQuery and Why Is It Such a Hot Topic?

BigQuery appears to be the hot buzzword in many enterprise-level marketing, analytics, and consumer insights circles right now. What’s not readily apparent to many…

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