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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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Retail Resources

The 3 Most Common E-Commerce Issues of 2014
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The 3 Most Common E-Commerce Issues of 2014

Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies…

8-minute read
Webinar Download: Enhancing the Consumer Shopping Experience with GA
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Webinar Download: Enhancing the Consumer Shopping Experience with GA

Last week we had a special webinar guest: Marcia Jung, Ecommerce Product Manager at Google! She joined Amin Shawki, Analytics Manager at InfoTrust, in…

2-minute read
5 Ways to Grow E-Commerce Conversion Rate This Holiday Season
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5 Ways to Grow E-Commerce Conversion Rate This Holiday Season

It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner….

6-minute read
Web Analytics and Online Advertising Tools for Top eCommerce Sites
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Web Analytics and Online Advertising Tools for Top eCommerce Sites

In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce…

6-minute read
The Importance of Social Media in e-Commerce
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The Importance of Social Media in e-Commerce

The growth of social media in today’s day and age is astonishing to say the least. According to Hubspot, social media use in the…

4-minute read
Google Analytics Multi-Channel Conversion Segments for eCommerce
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Google Analytics Multi-Channel Conversion Segments for eCommerce

So following up on a previous post about Multi-Channel Funnel Reports and Attribution, I had to describe an awesome feature with these Google Analytics reports,…

5-minute read
Google Analytics Multi-Channel Attribution and Funnels for eCommerce
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Google Analytics Multi-Channel Attribution and Funnels for eCommerce

A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”, and “multi-funnel conversions”.  All fancy ways to say the…

4-minute read
5 Google Analytics Tracking Tips for Global Enterprise Sites
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5 Google Analytics Tracking Tips for Global Enterprise Sites

Whether you are a news site that has a global presence, an eCommerce site with a broad consumer base, or just a large multi-country…

5-minute read
10 Criteria for an Enterprise Website Analytics Solution
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10 Criteria for an Enterprise Website Analytics Solution

In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…

7-minute read
Intro to Advanced Enterprise Google Analytics: Multi-site Companies
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Intro to Advanced Enterprise Google Analytics: Multi-site Companies

When it comes to web analytics, the larger the organization, the more complicated the data analysis can be.  Luckily for us, the infinite ways…

5-minute read
Google Analytics Tip: (not provided) Keywords and Landing Pages
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Google Analytics Tip: (not provided) Keywords and Landing Pages

Google Analytics is wonderful for capturing visitor traffic data and giving web marketers insight to what those visitors are searching for to land on…

2-minute read
Google Analytics 101: Scheduling Emails
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Google Analytics 101: Scheduling Emails

So to continue on my previous post about Using Alerts, I decided to write another short blog post about an easy to use, and…

4-minute read
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