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InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….
We think our upcoming webinar on Enterprise-Scale Analytics on Wednesday, September 7th at 3pm GST (Gulf Standard Time) is going to be one for…
I never thought I would start off a blog post with a quote from Ashton Kutcher, but it is 2016, so here goes nothing:…
Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…
We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…
Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing…
Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…
Outside of Google Analytics, InfoTrust’s other specialty is tag management systems (sometimes referred to as a “TMS” as well). We’ve worked with thousands of…
One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts…
When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell you,…
These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….
Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in…
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