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You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…
This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…
Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…
Have you ever noticed that the Google Analytics data model includes two metrics for reporting on revenue collection: revenue and product revenue? And not…
This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…
The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general (in…
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
Fill out the form to download the slides! The global pandemic that we’re amongst has shown to bring unique challenges and trends to the…
Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…
At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…
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