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InfoTrust Extends No-Layoffs Pledge Through Oct. 1
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InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

How to Create First-Party Audiences in Campaign Manager
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How to Create First-Party Audiences in Campaign Manager

As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…

How to Improve User Experience with SessionCam and Google Optimize
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How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

Webinar: Elevating Your A/B Testing Strategy with SessionCam
Webinar | May 20, 2020 9:30am

Webinar: Elevating Your A/B Testing Strategy with SessionCam

Understanding your customer’s experience is crucial for improving conversions on your website. Two techniques that can help you to learn your customers best are…

Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend
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Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend

Fill out the form to download the slides! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend,…

Webinar: Retailer Learnings and Insights from the Global Pandemic
Webinar | May 12, 2020 2:00pm

Webinar: Retailer Learnings and Insights from the Global Pandemic

The global pandemic that we’re amongst has shown to bring unique challenges and trends to the retail space. Join Customer Success Manager at Google…

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis
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5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…

Understand Customer Behavior Across Platforms with App + Web Properties
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Understand Customer Behavior Across Platforms with App + Web Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

InfoTrust Hosts a Fireside Chat with Head of Specialty Retail at Google
Webinar | Apr 30, 2020 1:00pm

InfoTrust Hosts a Fireside Chat with Head of Specialty Retail at Google

Join us for a fireside chat to hear about some of the trends the retail industry is experiencing, and the role that data and…

Pros and Cons of Heap Analytics
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Pros and Cons of Heap Analytics

Heap was founded in 2012 with a “capture everything” approach. Its analytics product was born out of the need to analyze data without having…

How to Combat Possible Adobe Analytics Data Loss
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How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

10 Common Questions From Companies Considering Google Analytics 360
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10 Common Questions From Companies Considering Google Analytics 360

As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations each year as they…

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