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Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…
Google Adwords has introduced many new ad extensions and improvements to existing ad extensions over the past year. Some are extremely useful (practically necessary),…
It is spring in Cincinnati. The grass finally needs mowing, the flowers are blooming and yellow clouds of pollen cover everything left outdoors for…
InfoTrust is excited to announce three new hires! Kevin Chamberlin, Alyssa Argenti and Divya Narayan have all started in the past month. Kevin will…
We’re very excited to announce that Cincinnati’s Web Analytics Wednesday is back this month with Adam Singer, Analytics Advocate at Google!
Most savvy digital marketers understand the importance of ranking high in today’s most popular search engines – namely Google, Bing and Yahoo. There are…
We have recently been spending a lot of time trying to understand: “What does it mean to have the best place to work?” and…
Have you ever wanted to track an embedded YouTube video with Google Analytics but don’t know where to begin? Do you currently use Google…
Recently, I came across a fascinating article on Forbes.com by Daniel Kehrer – Analysis Shows Jump in Marketing Analytics Jobs. Here are a couple of…
Just a few hours ago, I heard David Meerman Scott (@dmscott) speak on social media and content marketing. At the end of the fantastic…
Reflecting back on 2013 and all the changes that came from Google Analytics and the web analytics industry as a whole, it’s hard to…
‘Tis the season where marketers and analysts need to look back on the year in order to help prepare us for success in 2014….
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