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If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…
Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…
Most everyone in the digital analytics industry has heard about the Universal Analytics (UA) sunset for Google Analytics (GA) properties. The first round of…
Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….
Humans for Education is on a mission to build resilient, income-generating entrepreneurial communities to end poverty. In doing so, the organization ensures more people…
Finance, Insurance & Crypto Analytics and Data Governance for Brands Partnering with a team that understands the unique challenges facing the financial sector—and provides…
Well, we’ve had a good run but our time with Google Optimize is coming to an end. By now you’ve probably heard that Google…
Intro Artificial intelligence (AI) has become a hot topic in recent years, and for good reason. AI has the potential to revolutionize many industries,…
Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…
One of the reasons I love working at InfoTrust is the work we do through the InfoTrust Foundation. As a former social-worker-turned-digital-analyst who spent…
As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…
Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…
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