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Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…
Switching careers is hard. When you’re also moving to a new industry in a role that is totally different from anything you’ve ever done,…
What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…
OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…
The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…
Register Now In-Person at Google Center Saint Giles London Offices Privacy-Centric Marketing Sessions Create a measured, successful, and durable response to the chaos of…
Fill out the form to download a copy of the slides! With 2023 just around the corner, it’s time to make sure your organization…
It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…
Register Now From the Comfort of Your Home CPG & Multi-Brand Centric Sessions Create a strategic approach to upcoming industry trends in the ever-changing…
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