InfoTrust Named a Cincinnati Best Place to Work Finalist

InfoTrust Named a Cincinnati Best Place to Work Finalist

At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…

2-minute read
CPG Digital Analytics Virtual Summit

CPG Digital Analytics Virtual Summit

Who is this for? Key digital analytics and marketing stakeholders at consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) organizations; this virtual event…

Contributors

Contributors

Crawl, Walk, Run Contributors Alexander Yastrebenetsky Alex Yastrebenetsky is CEO and co-founder of InfoTrust, a global analytics consulting and data governance company. Under his…

Four Things You Can Automate Using the Google Tag Manager API

Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

5-minute read
Using Google Analytics To Understand The CPG Consumer

Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

9-minute read
How the COVID-19 Pandemic is Affecting CPG Search Trends

How the COVID-19 Pandemic is Affecting CPG Search Trends

As the world has come to what feels like a standstill due to the coronavirus (COVID-19) outbreak, many businesses are seeing below-average purchasing behaviors….

6-minute read
CPG Analytics Masterminds Roundtable

CPG Analytics Masterminds Roundtable

We hope you are doing well and staying safe during this crazy time. Our team understands that one of the largest obstacles to overcome…

Winning with Media and Analytics in the CPG Space

Winning with Media and Analytics in the CPG Space

Fill out the form to download a copy of the slides! Global CPG and FMCG organizations deal with a host of challenges daily as…

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

10-minute read
5 Tactics for CPG Companies in Times of Crisis

5 Tactics for CPG Companies in Times of Crisis

As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…

9-minute read
InfoTrust Becomes Official Google Cloud Partner

InfoTrust Becomes Official Google Cloud Partner

For years, the experienced cloud engineering team at InfoTrust has helped major multi-brand clients across the globe drive their business objectives forward. With a…

2-minute read
Advanced Functionalities and Integrations for CPG Companies with Google’s Enterprise Stack​

Advanced Functionalities and Integrations for CPG Companies with Google’s Enterprise Stack​

https://www.youtube.com/watch?v=WNF7ZG52-5s Fill out the form to download the slides!  Major CPG companies deal with a host of challenges, serving value-conscious consumers with fast-changing needs…

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