A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

10-minute read
Get to Know All the Products in the Google Marketing Platform

Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

9-minute read
Advanced Functionalities and Integrations for Retail Companies with Google’s Enterprise Stack​

Advanced Functionalities and Integrations for Retail Companies with Google’s Enterprise Stack​

https://www.youtube.com/watch?v=8CTx8RRSMuc Fill out the form to download the slides! In the increasingly-competitive world of retail and eCommerce, understanding your customers is paramount. At InfoTrust,…

Advanced Functionalities and Integrations for CPG Companies with Google’s Enterprise Stack​

Advanced Functionalities and Integrations for CPG Companies with Google’s Enterprise Stack​

https://www.youtube.com/watch?v=WNF7ZG52-5s Fill out the form to download the slides!  Major CPG companies deal with a host of challenges, serving value-conscious consumers with fast-changing needs…

How Google Analytics 360 Can Help Your (CPG, Retail/eCommerce/News & Media) Organization Reach Customer More Efficiently

How Google Analytics 360 Can Help Your (CPG, Retail/eCommerce/News & Media) Organization Reach Customer More Efficiently

Join InfoTrust ON SEPTember 24 FOR OUR Google Analytics 360 Industry Webinar Series Showcasing Advanced Functionalities and Integrations with Google’s Enterprise Stack Register Now…

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…

15-minute read
Cohort Analysis Reporting in Google Analytics 4

Cohort Analysis Reporting in Google Analytics 4

Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…

6-minute read
How Top Companies Progress Through the Digital Analytics Journey

How Top Companies Progress Through the Digital Analytics Journey

Did you miss our webinar on how top companies progress through the digital analytics journey? No worries, we’ve got you covered! Fill out the…

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

6-minute read
InfoTrust is officially a DoubleClick Certified Marketing Partner!

InfoTrust is officially a DoubleClick Certified Marketing Partner!

You’ve implemented DoubleClick and are managing or running active campaigns, so that means you’re getting all the value you can out of the DoubleClick…

2-minute read
Google Analytics Premium

Google Analytics Premium

[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Google Analytics is used on more…

Webinar Wrap-Up: Big Query Basics

Webinar Wrap-Up: Big Query Basics

Did you miss our recent webinar on Big Query Basics? That’s a-okay, because we have a video recap just for you (and anyone awesome…

2-minute read
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