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Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…
As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…
With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…
One of the largest healthcare systems in the Midwest reached out for help in creating advanced, automated reporting dashboards for their internal teams. The…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…
Huge thank you to everyone that came out this week to kick-off the new year of Web Analytics Wednesdays! InfoTrust’s Data Science team, Pam…
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There has to be a better way of querying through your analytics data, combining it with external databases to search for average cost of…
Google’s Big Query has been used by many organizations to house very large data sets and leverage that data in various visualization tools and…
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