Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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What We Do InfoTrust is a digital analytics consulting, data governance, and technology agency that works with many of the world’s best-known brands. We…
Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…
In our current economy, marketers and analysts are looking for solutions to innovate and adapt quickly to the changing business and consumer needs. Every…
Intro Artificial intelligence (AI) has become a hot topic in recent years, and for good reason. AI has the potential to revolutionize many industries,…
Google Cloud Specialization Marketing Analytics When multiple siloed systems and platforms are used to collect marketing data, marketers often struggle to create a holistic…
This article reviews things you should consider before creating or modifying events. Be sure to check out the best practices section at the end…
With Google Analytics 4 (GA4), Google has added many advanced and privacy-centric features. Many of the features make our lives easier and add value…
Migrating from one analytics platform to another can be compared to moving from one house to another. Just like how you carefully plan and…
So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…
For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…
“Do you suppose we’ll meet any wild animals?” Dorothy timidly asked the Tin Man before being startled by the Lion on their trip down…
About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…
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