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Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…
As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…
In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…
Google Analytics 4, GA4, and Google App + Web: With different terms being thrown around regarding Google Analytics’ latest update, what it can do,…
My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…
Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…
Google Analytics 4 provides comprehensive insights into the user journey, combining website and app experiences into a single platform. It helps businesses understand their…
[Editor’s note: This article was last updated on June 8, 2022. New resources will be added as they become available.] October 2020 brought with…
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