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Configuration requirements for data collection have never been more confusing. Differing EU laws, patchwork privacy in the United States, differing feature support based upon…
As marketers have been challenged to ensure the transition to durability is pacing with the depreciation of Universal Analytics, the best-in-class realize that these…
With the latest Google announcement about sunsetting Universal Analytics (UA) in the second half of 2023 (effective July 1 for the standard properties but…
If you’re thinking the Google Analytics 4 (GA4) reporting interface has changed quite a bit, you are not alone. Upon initial login the interface…
2022 has been a busy year for Google Analytics (GA) in the domain of privacy. In February, the Austrian DPA announced the use of…
Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…
In March, Google announced that it will sunset Universal Analytics (UA) in 2023. This change means you need to start the transition to Google…
Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…
You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…
Important Update as of October 27, 2022 Google announced that Universal Analytics 360, the enterprise platform, will have the sunset date extended from October…
As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…
Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…
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