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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
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Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Tag Inspector
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GOOGLE MARKETING PLATFORM (GMP)
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Search Ads 360
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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Analytics Articles

Hubspot Analytics and Google Analytics in Perfect Harmony

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…

6-minute read
Quick Tip: Google Analytics Real-Time For Testing Filters

Quick Tip: Google Analytics Real-Time For Testing Filters

There is nothing quite as good as instant results.  When I want to see if some sort of marketing tactic or campaign is working,…

4-minute read
Custom Search Engine for Top Google Analytics Blogs

Custom Search Engine for Top Google Analytics Blogs

In today’s modern digital age, marketers like myself are constantly seeking out shortcuts to find exactly what we want. In fact, that’s why Google…

2-minute read
10 Web Analytics Resolutions for 2013

10 Web Analytics Resolutions for 2013

New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…

5-minute read
Google Analytics Special Profiles + Filters: 3rd Party Analytics Tools

Google Analytics Special Profiles + Filters: 3rd Party Analytics Tools

In spirit of the holiday season, some of the InfoTrust gang went on a road trip!  This week, Andy, Andrew and I are attending…

4-minute read
Google Analytics Reporting: Goal Flow

Google Analytics Reporting: Goal Flow

Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…

3-minute read
Understanding, Measuring and Participating in the Consumer Journey

Understanding, Measuring and Participating in the Consumer Journey

Often we look at Google Analytics, Omniture or any other analytics platform to understand what our consumers want. We have to consider, however, that…

4-minute read
Product Launch – Tester for Google Analytics

Product Launch – Tester for Google Analytics

Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is…

3-minute read
Using Visitor Flow Feature in Google Analytics and Why It's Valuable

Using Visitor Flow Feature in Google Analytics and Why It's Valuable

Understanding visitor behavior and navigation through your website is useful, sure, but it can be difficult to really visualize the actual path your website visitors take….

3-minute read
Universal Analytics from Google Analytics

Universal Analytics from Google Analytics

Last week, Google Analytics made a BIG announcement about changes to Google Analytics. One of the fundamental changes to Google Analytics is the introduction…

4-minute read
Google Analytics Custom Reports: Most Visited Times (Downloads Available)

Google Analytics Custom Reports: Most Visited Times (Downloads Available)

Web analytics tools are terrific for understanding web traffic trends throughout time.  While trends are valuable for making informed marketing decisions, understanding higher traffic periods of…

4-minute read
Announcement: GA Real-Time Supports Profiles

Announcement: GA Real-Time Supports Profiles

On Wednesday, Google made a very important announcement about Google Analytics Real-Time functionality. Starting Wednesday, data that you see in Real-Time is profile specific. This feature…

2-minute read
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