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Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…
For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…
“Do you suppose we’ll meet any wild animals?” Dorothy timidly asked the Tin Man before being startled by the Lion on their trip down…
As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics…
Most online businesses, including eCommerce, accept payment online using multiple payment methods. These payment methods may include PayPal, card payment, Stripe, etc. This is…
Introduction Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user…
About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…
The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…
Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…
EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…
Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…
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