Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…
Do you ever wish you could search for multiple strings in a Google Analytics report? Or set up one trigger to fire on multiple…
Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…
With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…
Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…
If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…
As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…
As the world continues to push through the global pandemic, many professionals are struggling to keep their organizations alive and their employees on the…
During these unprecedented times, we are faced with extra stress and a flood of information. It’s easy to go to the “dark side” of…
“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…
As the world has come to what feels like a standstill due to the coronavirus (COVID-19) outbreak, many businesses are seeing below-average purchasing behaviors….
Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…
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