Covid-19 has dramatically accelerated the rate of digital adoption in the financial services industry causing unprecedented changes in human behavior and forcing new ways…
Wondering why you should consider server-side tagging? Today we’re sharing a list of benefits. While we’re focusing on Google’s new server-side tag manager (sGTM),…
For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…
Intro As a marketer with access to Google Analytics (GA), there are several ways to get value from analytics, e.g. you could focus on…
If you’ve used Google Analytics, you might have heard the term “Google Analytics Certified Partner” before. With the advent of the Google Marketing Platform,…
Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….
Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…
Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…
Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During our recent virtual summit, we focused on MarTech…
Google Tag Manager (GTM) has a lot of out-of-the-box variables you can use to make tracking easier. You can grab CSS from the DOM,…
Overview Mobile app analytics involves collecting user behavior data, understanding user behavior across the app, and taking action to drive retention, engagement, and conversion….
In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…
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