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Is Google Analytics Illegal? Part Deux

Is Google Analytics Illegal? Part Deux

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

5-minute read
Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…

8-minute read
Don’t Just Measure Data … Understand Your Consumers: Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Don’t Just Measure Data … Understand Your Consumers: Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…

6-minute read
Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…

5-minute read
GDPR and Google Analytics: Is It Really Illegal?

GDPR and Google Analytics: Is It Really Illegal?

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

15-minute read
Preparing for the Future of Digital Analytics in the Fitness Industry

Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

5-minute read
5 CPG Analytics Trends to Know in 2022

5 CPG Analytics Trends to Know in 2022

2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…

4-minute read
5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

6-minute read
2022 Analytics Trends to Watch: Personalized Experiences in Data for Retail/eCommerce Industry

2022 Analytics Trends to Watch: Personalized Experiences in Data for Retail/eCommerce Industry

As 2021 winds down and the pandemic continues to affect shoppers, retail/eCommerce brands continue to innovate to create best practices. Online shopping is bigger…

7-minute read
2022 Analytics Trends in Financial Services: Are You Ready?

2022 Analytics Trends in Financial Services: Are You Ready?

Covid-19 has dramatically accelerated the rate of digital adoption in the financial services industry causing unprecedented changes in human behavior and forcing new ways…

6-minute read
Server-Side Tagging and Why You Should Start Now

Server-Side Tagging and Why You Should Start Now

Wondering why you should consider server-side tagging? Today we’re sharing a list of benefits. While we’re focusing on Google’s new server-side tag manager (sGTM),…

5-minute read
Preparing for the 2021 Holiday Season with Predictive Analysis

Preparing for the 2021 Holiday Season with Predictive Analysis

For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…

6-minute read

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