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4 Advanced Analysis Use Cases to Make Your Organization More Data Driven

4 Advanced Analysis Use Cases to Make Your Organization More Data Driven

Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…

6-minute read
Turbocharge Your Google Analytics Setup through the Power of Google APIs

Turbocharge Your Google Analytics Setup through the Power of Google APIs

Managing your organization’s Google Analytics (GA) setup is relatively easy through Google’s intuitively designed web application for GA. However, this is not quite the…

4-minute read
How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details

How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details

It’s great that Google Analytics (GA) allows us to track many of our different web platforms, but for a lot of businesses those aren’t…

6-minute read
Learn the Language: Translating Your Events from GA4

Learn the Language: Translating Your Events from GA4

In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…

5-minute read
Server-Side Sans GTM: You’ve Got Options

Server-Side Sans GTM: You’ve Got Options

When Google releases a new product, there is always an inevitable amount of hype—and server-side GTM (Google Tag Manager) has been no exception. As…

4-minute read
Win the Holiday Season with Data-Driven Decisions

Win the Holiday Season with Data-Driven Decisions

With the holiday season approaching and the increasing shifts in shopping patterns amidst the continued pandemic, what are your teams doing to prepare and…

4-minute read
The Shift from UA to GA4:  Everything Is an Event

The Shift from UA to GA4: Everything Is an Event

As Google Analytics makes the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), there will be a fundamental change in how data…

4-minute read
3 Queries to Get Started with GA4 in BigQuery

3 Queries to Get Started with GA4 in BigQuery

As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…

10-minute read
Clean Your Data Like a Sleuth Detective

Clean Your Data Like a Sleuth Detective

Audit, clean, rinse, repeat. Sometimes it feels like all we do is look at data and optimize scrub-scrub in an obsessive-compulsive fashion. “Just one…

7-minute read
Looker vs Microsoft Power BI: What’s the Difference?

Looker vs Microsoft Power BI: What’s the Difference?

The business intelligence landscape has been known to be a competitive field, especially with its growth in recent years. Deciding on which tool to…

6-minute read
Audience Comparison Review: Google Analytics Audiences vs. Adobe

Audience Comparison Review: Google Analytics Audiences vs. Adobe

Having the ability to build out audiences to leverage for your paid marketing efforts is one of the most valuable features of a digital…

4-minute read
How to Become a More Data-Driven Organization

How to Become a More Data-Driven Organization

In today’s ever-changing world, there is always room for some unbiased decision making so it’s no wonder that “data-driven decision making” is such a…

8-minute read

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