Analyzing Customer Shopping Behavior with Ease in Advanced Analysis

Analyzing Customer Shopping Behavior with Ease in Advanced Analysis

Last year, Google released their Advanced Analysis reporting interface for 360 customers. While the product is still in beta and continuing to be refined,…

Data Studio Tips and Tricks Series: Combining Google Analytics Properties

Data Studio Tips and Tricks Series: Combining Google Analytics Properties

Creating a dashboard is sometimes like putting a puzzle together, specifically a data puzzle. Regardless of platform or data environment, I have found you…

InfoTrust Introduces New Real Time Prediction Dashboard

InfoTrust Introduces New Real Time Prediction Dashboard

While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…

Google Signals: Cross Device Capabilities from Google Analytics

Google Signals: Cross Device Capabilities from Google Analytics

Google Signals, first announced in July 2018 in a Google Analytics blog post, collects cross-device data from users who have signed into a Google…

ROI of Analytics: Explaining the Business Value of Measurement

ROI of Analytics: Explaining the Business Value of Measurement

As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…

What You Need to Know About ITP 2.0 and Your Tag/Pixel Management
Common Analytics Pain Points for Publishers (and How to Fix Them)
Google Announces New Cross-Device Features for Google Analytics
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 2

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 2

This is part 2 of a two part series on integrating Google Analytics 360 with Search Ads 360) (previously known as Google DoubleClick Search), as…

Google Analytics 360 + DoubleClick Campaign Manager Part 2
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

In part 1 of this series, we provide an overview of the benefits and reporting capabilities of integrating Google Analytics 360 with Search Ads…

Integrating Google Doubleclick Bid Manager with Google Analytics 360: Part 1

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