Webinar Wrap-Up: Back to Basics Customer Lifetime Value

Webinar Wrap-Up: Back to Basics Customer Lifetime Value

“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…

Google Analytics Quick Tip: Localhost Filtering

Google Analytics Quick Tip: Localhost Filtering

Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…

Why We Love the Google Analytics Attribution Report – And Why You Should, Too!

Why We Love the Google Analytics Attribution Report – And Why You Should, Too!

We understand that most of you are already aware what a Google Attribution Report looks like. But for those who do not, please keep…

Audience Reports: User Explorer + Demographic Reports

Audience Reports: User Explorer + Demographic Reports

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

In-line Report Filters – What They Are and How to Use Them

In-line Report Filters – What They Are and How to Use Them

Reports created in Google Analytics turn data into insights that take your marketing to the next the level and give you a leg up…

Webinar Wrap-Up: Digital Analytics Architecture for Publishers

Webinar Wrap-Up: Digital Analytics Architecture for Publishers

  “The integration between GA 360 & DFP allows data to flow back and forth between the two tools” – Andy Gibson, Head of…

Audience Reports: Active Users + Cohort Analysis

Audience Reports: Active Users + Cohort Analysis

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

Finding Digitial Building Blocks for Publishers

Finding Digitial Building Blocks for Publishers

Understanding the audience, platform engagement, and advertising revenue are all important building blocks for tracking the right data on your website. With outlining digital analytics…

Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

What an amazing webinar by two leaders in the marketing and analytics industry! In this webinar, we ran through the basics of using Customer Lifetime…

Hits, Session, Filters and Segments – Oh My!

Hits, Session, Filters and Segments – Oh My!

Confused by terms like hit, session, filter, and segments when trying to read and understand Google Analytics reports? Is the terminology all Greek to…

Explaining the Differences between AdWords and Analytics Tracking to Clients

Explaining the Differences between AdWords and Analytics Tracking to Clients

The differences between AdWords and Analytics tracking are many and complicated, and clients often ask “Why?” We’ve asked the experts here at InfoTrust to…

Google Analytics Tips: User Explorer Report

Google Analytics Tips: User Explorer Report

The reporting capabilities of Google Analytics makes it a powerful tool to track all your customers on all your digital platforms. Making sound data-driven…

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.