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As we navigate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), questions about data migration, retroactivity, annotations, filters, and audience segments…
If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…
Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…
In today’s digital marketing world, tracking and analyzing user behavior on your website is crucial for making data-driven decisions. Google Analytics 4 (GA4) is…
In the ever-evolving world of digital marketing, understanding user behavior is paramount to success. Google Analytics 4 (GA4) is the latest iteration of Google’s…
Most everyone in the digital analytics industry has heard about the Universal Analytics (UA) sunset for Google Analytics (GA) properties. The first round of…
Introduction: Universal Analytics 360 Sunset Ladies and gentlemen, marketers, and data enthusiasts, the digital world is evolving faster than a cheetah on caffeine, and…
Universal Analytics (UA) is an earlier version of analytics and supports web measurement. It is built for a generation of online measurement that was…
The shift from Universal Analytics to Google Analytics 4 (GA4) has brought a range of new capabilities and insights for marketers and analysts. Among…
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…
2022 marked a significant shift in the digital analytics landscape. Google announced that Universal Analytics would stop processing hits in July 2023 (July 2024…
In today’s digital landscape, understanding user behavior is crucial for businesses to optimize their online presence and drive growth. Google Analytics has been a…
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