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Pros and Cons of Heap Analytics

Pros and Cons of Heap Analytics

Heap was founded in 2012 with a “capture everything” approach. Its analytics product was born out of the need to analyze data without having…

How to Combat Possible Adobe Analytics Data Loss

How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

10 Common Questions From Companies Considering Google Analytics 360

10 Common Questions From Companies Considering Google Analytics 360

As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations each year as they…

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

Planning for a Post-COVID-19 World: The Fight For Consumer Habits

I’ve been a loyal gym member for almost 10 years. When I’m not traveling, I’m in the gym 5-6 times a week. The facilities…

Save 10+ Hours Per Week With These Marketing Analytics Tips

Save 10+ Hours Per Week With These Marketing Analytics Tips

With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…

Working Remote? Beware of Data Visualization Risks

Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…

Common Causes of Digital Analytics Discrepancies

Common Causes of Digital Analytics Discrepancies

A common frustration among marketers and digital analysts when using multiple analytics platforms is the existence of data discrepancies. Due to these inconsistencies, it…

3 Digital Analytics Trends for Retailers to Watch in 2020

3 Digital Analytics Trends for Retailers to Watch in 2020

“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

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