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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
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  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Looker Studio
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Data Science Articles

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…

4-minute read
Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…

8-minute read
How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…

4-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read
How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

All Google Analytics 4 (GA4) property owners can now enable ‌data export to BigQuery and start to utilize the raw event data collected on…

2-minute read
Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….

7-minute read
Custom Bidding: Weighted Floodlight Conversion in DV360 and Its Benefits

Custom Bidding: Weighted Floodlight Conversion in DV360 and Its Benefits

Author’s Note It has been some time that I have worked on the Display & Video 360 (DV360) platform and its functionalities. The product…

5-minute read
Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…

9-minute read
Google BigQuery Pricing Changes: What You Need to Know

Google BigQuery Pricing Changes: What You Need to Know

Google has recently announced some changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. While storage pricing…

3-minute read
Web 3.0 vs. web3: Are They Different?

Web 3.0 vs. web3: Are They Different?

What is this “web3” everyone is talking about? If you have found yourself asking this question, you probably didn’t get a really clear definition….

10-minute read
Get the Most Value Out of Your First-Party Data with Customer Match in Display & Video 360

Get the Most Value Out of Your First-Party Data with Customer Match in Display & Video 360

Executive Summary With the rise of mobile web browsing and its associated tracking challenges and consistently mounting privacy concerns, the death of third-party cookies…

6-minute read
Snowflake vs. BigQuery: What’s the Difference?

Snowflake vs. BigQuery: What’s the Difference?

In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…

9-minute read
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