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TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…
E-commerce websites are constantly evolving to keep up with changing consumer preferences and technology advancements. As a result, we are seeing an increasing number…
What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…
Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…
Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…
What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…
OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….
Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…
Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…
You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…
The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…
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