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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
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  • Consent Monitoring
  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Google Analytics 360
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Looker Studio
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Osano
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Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Marketing Articles

Digital Velocity 2025: AI, Data, and the Future of Customer Engagement Unveiled in San Diego

Digital Velocity 2025: AI, Data, and the Future of Customer Engagement Unveiled in San Diego

From March 3-5, 2025, I had the privilege of attending Tealium’s Digital Velocity 2025: AI & Data on the Digital Frontier event in San…

3-minute read
Are Your Embedded YouTube Videos Compliant? Discover Privacy-Enhanced Mode

Are Your Embedded YouTube Videos Compliant? Discover Privacy-Enhanced Mode

Important Disclaimer: We are not legal professionals. The information provided here is for educational purposes only and should not be considered legal advice. It’s essential…

3-minute read
Privacy Compliance Review: Google Analytics and Meta Events Manager Integration

Privacy Compliance Review: Google Analytics and Meta Events Manager Integration

Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…

7-minute read
Mastering AI for Marketing: How to Use AI Features in Google Analytics

Mastering AI for Marketing: How to Use AI Features in Google Analytics

The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…

16-minute read
What Is Google Marketing Platform (GMP) and How It Can Help Your Business

What Is Google Marketing Platform (GMP) and How It Can Help Your Business

The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…

5-minute read
Why Your Organization Should Use an Ad Server, DSP, and Enterprise Search Management Tool

Why Your Organization Should Use an Ad Server, DSP, and Enterprise Search Management Tool

The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…

5-minute read
The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….

5-minute read
Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

Mastering AI For Marketing: How to Analyze AI-Driven Traffic in Google Analytics

In the rapidly evolving landscape of digital marketing, mastering the intricacies of AI is no longer just an advantage; it’s a necessity. In our…

15-minute read
What is Cookieless Targeting and How to Set It Up for 2025

What is Cookieless Targeting and How to Set It Up for 2025

With third-party cookies being phased out due to privacy laws and changes in browsers, marketers need to find new ways to target customers. Cookieless…

5-minute read
The Value of Analytics and Data Privacy Solutions Supporting Your Team

The Value of Analytics and Data Privacy Solutions Supporting Your Team

Should we engage an analytics solution or forge ahead internally? This is the dilemma I often encounter when speaking with potential clients. Organizations feel…

5-minute read
United States’ TikTok Flip-Flop: What Advertisers Need to Know

United States’ TikTok Flip-Flop: What Advertisers Need to Know

“What’s the status of TikTok?” A common question in the United States following the banned / not-banned back and forth over the past week….

5-minute read
Mastering AI for Marketing: The Unique Dynamics of Perplexity

Mastering AI for Marketing: The Unique Dynamics of Perplexity

For years, Google has been a leader and innovator in the search market, setting the standard for user experience and reliable results. As the…

6-minute read
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