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Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…
In today’s fast-paced digital marketing world, marketing leaders are always on the lookout for innovative ways to use AI. While AI is often associated…
So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…
For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
I came across an article a while back: Seeing the Face of God in a Microchip Factory, which is a brilliant, fascinating read; here’s…
In today’s competitive business landscape, finding the right vendor for your organization can be a daunting task. With multiple vendors claiming to do everything,…
In the ever-evolving landscape of digital marketing, individual talent isn’t enough. To achieve consistent, sustainable success, you need a high-performing team equipped with the…
You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…
Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…
AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…
AI is an often-mentioned term in the realms of digital analytics and marketing. It’s widely acknowledged that AI is reshaping marketing by harnessing the…
While the thought of turkey dinners and caroling might sound more appealing, it’s time to grab some eggnog and start planning for 2024, because…
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