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The healthcare industry is undergoing a digital transformation, and web analytics is at the forefront of this change. By leveraging data-driven insights, healthcare organizations…
“The marketing funnel is dead!” “It’s time to embrace AI!” These are things digital marketers and e-commerce leaders are likely tired of hearing. While…
The analytical landscape has been an ever-moving target in recent years. Keeping up with your data collection methods and strategies is more important now…
This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
In a groundbreaking move that could reshape the advertising world, Omnicom announced its acquisition of Interpublic Group. This merger marks a seismic shift in…
In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…
In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…
Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…
A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…
The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…
This is part three in our AI-Ready Data Pipelines series. Read part one and part two here. Consent is not the only threat your…
Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…
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