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Intro Artificial intelligence (AI) has become a hot topic in recent years, and for good reason. AI has the potential to revolutionize many industries,…
While many marketers are focused on Chrome’s planned sunset of support for third-party cookies scheduled for the second half of 2024, several other technology…
AI has revolutionized the world in various ways. Its ability to automate tasks, analyze data, personalize experiences, support decision-making, and foster innovation has made…
TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…
E-commerce websites are constantly evolving to keep up with changing consumer preferences and technology advancements. As a result, we are seeing an increasing number…
The current social contract for a free internet is under attack, and it should be. Due to changes in how we view user data…
What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…
Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…
Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…
Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…
What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…
OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
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