Building a Sustainable Experimentation Strategy with Melanie Bowles
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Building a Sustainable Experimentation Strategy with Melanie Bowles

Optimization and Insights Specialist Melanie Bowles shares her expertise at the Conversions Summit at Google 2019.  Here’s a sneak peak into what she had…

Google Analytics vs. Analytics 360: Key Differences Marketers Must Understand Before Upgrading
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Google Analytics vs. Analytics 360: Key Differences Marketers Must Understand Before Upgrading

Fill out the form to download a copy of the slides! A foundational tool in the arsenal of most marketing teams is, naturally, Google…

Key Differences Between Google Analytics 360 and Adobe Analytics
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Key Differences Between Google Analytics 360 and Adobe Analytics

Fill out the form to download the slides! Google Analytics 360 and Adobe Analytics currently stand as the most popular enterprise analytics platforms available,…

Get to Know All Products Available in the Google Marketing Platform
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Get to Know All Products Available in the Google Marketing Platform

https://www.youtube.com/watch?v=nQ8yYbOmacA Fill out the form to download the slides! The Google Marketing Platform brings together advertising and analytics to help your enterprise make quality…

Quick Guide to the California Consumer Privacy Act (CCPA): What Companies In and Outside of California Need to Know
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Quick Guide to the California Consumer Privacy Act (CCPA): What Companies In and Outside of California Need to Know

Jan. 1, 2020 is long past, and with it, the effective date of the California Consumer Privacy Act (CCPA). You’ve likely heard of this…

Get to Know All the Products in the Google Marketing Platform
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Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

9-minute read
In-Housing in Your Organization’s Future? Start with This Conversation
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In-Housing in Your Organization’s Future? Start with This Conversation

It’s time to have a real conversation about your company’s internal structure and capabilities. Are you being asked by management to make in-housing a…

6-minute read
Why Customer Data Governance Is the Foundation of Your In-House Strategy
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Why Customer Data Governance Is the Foundation of Your In-House Strategy

Fill out the form to download the slides! Customer data is one of the most valuable business assets and a foundational component for corporate…

Advanced Functionalities and Integrations for CPG Companies with Google’s Enterprise Stack​
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Advanced Functionalities and Integrations for CPG Companies with Google’s Enterprise Stack​

https://www.youtube.com/watch?v=WNF7ZG52-5s Fill out the form to download the slides!  Major CPG companies deal with a host of challenges, serving value-conscious consumers with fast-changing needs…

Building Best in Class Dashboards in Data Studio, and Stories From the Front Lines
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Building Best in Class Dashboards in Data Studio, and Stories From the Front Lines

Fill out the form to download the slides! Beauty may be in the eye of the beholder, but well designed dashboards are not. Join…

Tips for Building an Effective Analytics Dashboard
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Tips for Building an Effective Analytics Dashboard

Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…

3-minute read
Mobile App Analytics 101 – Latest Trends and Platforms
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Mobile App Analytics 101 – Latest Trends and Platforms

Fill out the form to download the slides! This webinar will provide a high-level overview of app analytics and will focus on formulating the…

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