A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”, and “multi-funnel conversions”. All fancy ways to say the…
Whether you are a news site that has a global presence, an eCommerce site with a broad consumer base, or just a large multi-country…
In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…
When it comes to web analytics, the larger the organization, the more complicated the data analysis can be. Luckily for us, the infinite ways…
Google Analytics is wonderful for capturing visitor traffic data and giving web marketers insight to what those visitors are searching for to land on…
So to continue on my previous post about Using Alerts, I decided to write another short blog post about an easy to use, and…
Google Analytics provides so many different ways to slice web traffic data into multiple dimensions, metrics, and customizable views. Sometimes it can be overwhelming to look…
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