Google Tag Best Practices for Google Analytics 4

Google Tag Best Practices for Google Analytics 4

After collaborating with several of my colleagues at InfoTrust including Bryan Lamb, Head of Capabilities, Corey Chapman, Senior Tag Management Engineer, Chinonso Emma-Ebere, Tech…

4-minute read
Best Practices for Leveraging Custom Insights in Google Analytics 4

Best Practices for Leveraging Custom Insights in Google Analytics 4

What Are Custom Insights? Google Analytics 4 (GA4) offers Custom Insights to detect changes in your data that are important to your team specifically….

3-minute read
How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

Understanding how users engage with your website is crucial for improving user experience and achieving your business goals. Google Analytics 4 (GA4) offers a…

5-minute read
Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

You’ve probably come across the notion that Google Analytics 4 (GA4) and Universal Analytics (UA) are distinct platforms, despite both being products of Google….

3-minute read
A Deep Dive into Google Analytics 4: What’s New and Improved

A Deep Dive into Google Analytics 4: What’s New and Improved

‘Tis the season for some new and improved Google Analytics 4 (GA4) features! Over the course of the next year, GA4 will be introducing…

3-minute read
Understanding Data Migration and Retroactivity in Google Analytics 4: Your Questions Answered

Understanding Data Migration and Retroactivity in Google Analytics 4: Your Questions Answered

As we navigate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), questions about data migration, retroactivity, annotations, filters, and audience segments…

3-minute read
Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…

4-minute read
Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
A Beginner’s Guide to Visualizing Google Analytics 4 Data with Looker Studio

A Beginner’s Guide to Visualizing Google Analytics 4 Data with Looker Studio

In today’s digital marketing world, tracking and analyzing user behavior on your website is crucial for making data-driven decisions. Google Analytics 4 (GA4) is…

5-minute read
How to Use Google Analytics 4 Explorations to Optimize Your Conversion Rates: A Deep Dive into Funnel Analysis

How to Use Google Analytics 4 Explorations to Optimize Your Conversion Rates: A Deep Dive into Funnel Analysis

In the ever-evolving world of digital marketing, understanding user behavior is paramount to success. Google Analytics 4 (GA4) is the latest iteration of Google’s…

6-minute read
How to Prepare for the Final Universal Analytics Sunset

How to Prepare for the Final Universal Analytics Sunset

Most everyone in the digital analytics industry has heard about the Universal Analytics (UA) sunset for Google Analytics (GA) properties. The first round of…

4-minute read
Google Analytics 4 Automigration Essentials

Google Analytics 4 Automigration Essentials

Introduction: Universal Analytics 360 Sunset Ladies and gentlemen, marketers, and data enthusiasts, the digital world is evolving faster than a cheetah on caffeine, and…

5-minute read

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