Summary Google recently announced that they will be sunsetting Universal Analytics (UA),—the current iteration of Google Analytics—next year. All standard UA properties will stop…
Hello there! I’m Stephanie, a recruiter here at InfoTrust. I am excited to be kicking off a new series for our blog, “A Week…
Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…
Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…
Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…
2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…
As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…
As 2021 winds down and the pandemic continues to affect shoppers, retail/eCommerce brands continue to innovate to create best practices. Online shopping is bigger…
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