How to Prepare for the Final Universal Analytics Sunset

How to Prepare for the Final Universal Analytics Sunset

Most everyone in the digital analytics industry has heard about the Universal Analytics (UA) sunset for Google Analytics (GA) properties. The first round of…

4-minute read
Google Analytics 4 Automigration Essentials

Google Analytics 4 Automigration Essentials

Introduction: Universal Analytics 360 Sunset Ladies and gentlemen, marketers, and data enthusiasts, the digital world is evolving faster than a cheetah on caffeine, and…

5-minute read
Universal Analytics and Google Analytics 4: A Comparison

Universal Analytics and Google Analytics 4: A Comparison

Universal Analytics (UA) is an earlier version of analytics and supports web measurement. It is built for a generation of online measurement that was…

5-minute read
Navigating Conversions and Channel Paths in Google Analytics 4

Navigating Conversions and Channel Paths in Google Analytics 4

The shift from Universal Analytics to Google Analytics 4 (GA4) has brought a range of new capabilities and insights for marketers and analysts. Among…

3-minute read
Understanding Google Analytics 4 Account Architecture for Beginners

Understanding Google Analytics 4 Account Architecture for Beginners

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…

3-minute read
Navigating the Shift: Understanding the Impacts of Transitioning from Universal Analytics to Google Analytics 4

Navigating the Shift: Understanding the Impacts of Transitioning from Universal Analytics to Google Analytics 4

2022 marked a significant shift in the digital analytics landscape. Google announced that Universal Analytics would stop processing hits in July 2023 (July 2024…

3-minute read
Top 4 Considerations When Comparing Google Analytics 4 to Universal Analytics

Top 4 Considerations When Comparing Google Analytics 4 to Universal Analytics

In today’s digital landscape, understanding user behavior is crucial for businesses to optimize their online presence and drive growth. Google Analytics has been a…

5-minute read
How to Use Data Exploration Reports in Google Analytics 4 to Uncover Hidden Insights and Opportunities

How to Use Data Exploration Reports in Google Analytics 4 to Uncover Hidden Insights and Opportunities

Introduction Now that we have migrated away from Universal Analytics, you may be wondering to yourself, “How can I use Google Analytics 4 (GA4)…

7-minute read
Google Analytics 4 Privacy Fundamentals: Executing DSAR and Deletion Requests

Google Analytics 4 Privacy Fundamentals: Executing DSAR and Deletion Requests

Organizations across the globe are facing an influx of new requirements related to privacy legislation. While regulations vary significantly from one region to another,…

6-minute read
Unlocking Insights: Your Ultimate Google Analytics 4 Funnel Exploration Tutorial

Unlocking Insights: Your Ultimate Google Analytics 4 Funnel Exploration Tutorial

The funnel report is one of the most important reports available to digital marketers. Luckily, Google Analytics 4 (GA4) has made funnel reports more…

5-minute read
Setting Up Google Analytics 4: A Step-by-Step Guide for Beginners

Setting Up Google Analytics 4: A Step-by-Step Guide for Beginners

In the digital age, data plays a crucial role in decision-making for businesses. Google Analytics 4 (GA4) is a powerful tool that enables website…

3-minute read
Exporting Your Google Analytics 4 Data: File Download vs Google Analytics Data API (GA4) vs BigQuery Export

Exporting Your Google Analytics 4 Data: File Download vs Google Analytics Data API (GA4) vs BigQuery Export

As Google Analytics 4 (GA4) users continue to build out reporting and analytics assets, leveraging the correct product is key to ensuring success. There…

8-minute read

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