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Universal Analytics (UA) is an earlier version of analytics and supports web measurement. It is built for a generation of online measurement that was…
The shift from Universal Analytics to Google Analytics 4 (GA4) has brought a range of new capabilities and insights for marketers and analysts. Among…
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…
2022 marked a significant shift in the digital analytics landscape. Google announced that Universal Analytics would stop processing hits in July 2023 (July 2024…
In today’s digital landscape, understanding user behavior is crucial for businesses to optimize their online presence and drive growth. Google Analytics has been a…
Introduction Now that we have migrated away from Universal Analytics, you may be wondering to yourself, “How can I use Google Analytics 4 (GA4)…
Organizations across the globe are facing an influx of new requirements related to privacy legislation. While regulations vary significantly from one region to another,…
The funnel report is one of the most important reports available to digital marketers. Luckily, Google Analytics 4 (GA4) has made funnel reports more…
In the digital age, data plays a crucial role in decision-making for businesses. Google Analytics 4 (GA4) is a powerful tool that enables website…
As Google Analytics 4 (GA4) users continue to build out reporting and analytics assets, leveraging the correct product is key to ensuring success. There…
Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…
As more users continue to access and leverage Google Analytics 4 (GA4) Standard Reports and Exploration Reports, one thing that they might start to…
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