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Intro to Cookieless/Anonymous Tracking in Google Analytics

Intro to Cookieless/Anonymous Tracking in Google Analytics

You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…

You Could Be Missing GTM Data: Don’t Neglect the CSS Wildcard

You Could Be Missing GTM Data: Don’t Neglect the CSS Wildcard

Google Tag Manager’s CSS selector rule is arguably one of the most commonly used and talked about methods of tracking your cleverly-built pride and…

How to Navigate Through the Holiday Season During a Pandemic

How to Navigate Through the Holiday Season During a Pandemic

This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…

Reporting Differences and Common Discrepancies Between ‘Revenue’ and ‘Product Revenue’

Reporting Differences and Common Discrepancies Between ‘Revenue’ and ‘Product Revenue’

Have you ever noticed that the Google Analytics data model includes two metrics for reporting on revenue collection: revenue and product revenue? And not…

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…

6 Techniques for Building a Winning Remarketing Audience

6 Techniques for Building a Winning Remarketing Audience

Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…

Leveraging the Rise of ROPO Shoppers

Leveraging the Rise of ROPO Shoppers

In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…

First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)

First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)

Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…

Four Things You Can Automate Using the Google Tag Manager API

Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

Getting Started with App + Web Reporting

Getting Started with App + Web Reporting

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

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