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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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Analytics Articles

Destress the Implementation of Analytics with Tag Management

Destress the Implementation of Analytics with Tag Management

Organizing digital projects is complex. Organizations spend vast amounts of time and energy to ensure the digital analytics architecture provides efficiencies, in both time…

2-minute read
Webinar Wrap-Up: Never Collect Junk Data Again: Tips + Tricks

Webinar Wrap-Up: Never Collect Junk Data Again: Tips + Tricks

Never Collect Junk Data Again was a super informative, helpful webinar that provided tools for post-webinar success. Did you get a chance to join…

2-minute read
Why use Enhanced Ecommerce in Google Analytics?

Why use Enhanced Ecommerce in Google Analytics?

And what’s wrong with my current ecommerce implementation? Google Analytics Ecommerce tracking has been around for nearly a decade and it does a great…

3-minute read
Google Analytics Management API Missing Features/Known Bugs

Google Analytics Management API Missing Features/Known Bugs

The Google Analytics API is an excellent tool for being able to quickly manage your accounts and make large number of changes across multiple…

2-minute read
Google Analytics Rolls Out Changes to Interface Navigation

Google Analytics Rolls Out Changes to Interface Navigation

If you use Google Analytics as much as we do at InfoTrust, you most likely have noticed that the interface has recently went through…

2-minute read
Remove the Junk & Ensure Accurate Data Collection in Google Analytics

Remove the Junk & Ensure Accurate Data Collection in Google Analytics

No one likes Junk. Junk Mail, Junk Drawer…There is a long list of “Junk” that people find a nuisance. It’s even worse when it…

2-minute read
Compare & Improve Performance of Your Organizational Brand

Compare & Improve Performance of Your Organizational Brand

If you are apart of an organization that has a variety of digital properties, spanning multiple websites and apps, you probably understand the difficulties in…

2-minute read
Google Analytics: Common Solutions to Frequently Asked Questions (FAQ)

Google Analytics: Common Solutions to Frequently Asked Questions (FAQ)

I’ve been a web analyst at InfoTrust for nearly four of the five years I’ve worked here. During those years, I’ve hosted dozens of…

6-minute read
Webinar Wrap-Up: Understand Customer Behavior + Increase Revenue

Webinar Wrap-Up: Understand Customer Behavior + Increase Revenue

Did you miss our recent webinar on How Your eCommerce Enterprise Can Understand Customer Behavior + Increase Revenue with Analytics? Don’t Worry! We have…

2-minute read
Webinar Wrap-Up: Google Analytics 360 & DoubleClick for Publishers

Webinar Wrap-Up: Google Analytics 360 & DoubleClick for Publishers

We hosted a webinar with Andy Gibson, Head of Vertical News & Media, yesterday. It had a fantastic turnout & with good reason! Andy…

2-minute read
(not set) in Google Analytics: Which Reports Should You Worry About?

(not set) in Google Analytics: Which Reports Should You Worry About?

We’ve all seen it: The dreaded (not set) showing up in our favorite Google Analytics report. We’ve also heard contradictory statements about (not set)…

6-minute read
How to Use UTM Parameters to See Your Data in Google Analytics

How to Use UTM Parameters to See Your Data in Google Analytics

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can…

2-minute read
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