Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…

7-minute read
Get to Know India’s Landmark Privacy Legislation: Digital Personal Data Protection Act (DPDPA)

Get to Know India’s Landmark Privacy Legislation: Digital Personal Data Protection Act (DPDPA)

The origins of India’s Digital Personal Data Protection Act (DPDPA) began in 2012 when a report from a committee headed by a former judge…

5-minute read
HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

If you are a healthcare organization operating in the United States, you are likely aware of the significant increase in the focus on the…

9-minute read
Shaping Tomorrow: Emerging Data Privacy Trends for 2024

Shaping Tomorrow: Emerging Data Privacy Trends for 2024

Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business‌ activities. The fact that it is…

11-minute read
Safeguarding Privacy: South Africa’s Protection of Personal Information Act (PoPIA)

Safeguarding Privacy: South Africa’s Protection of Personal Information Act (PoPIA)

South Africa’s Protection of Personal Information Act (PoPIA) empowers its citizens with enforceable rights over their personal information. The law establishes eight minimum requirements…

9-minute read
Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

7-minute read
Meta, GDPR, and Consent: The Future of Targeting on Facebook and Instagram

Meta, GDPR, and Consent: The Future of Targeting on Facebook and Instagram

For much of 2023, marketers and advertisers have been wrestling with the question of Meta’s GDPR compliance. The ongoing saga has left everyone in…

9-minute read
HIPAA Compliance and Tracking Technologies: Anticipating OCR’s Top Inquiries

HIPAA Compliance and Tracking Technologies: Anticipating OCR’s Top Inquiries

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

10-minute read
California Delete Act: A Quick Guide for Marketers and Advertisers

California Delete Act: A Quick Guide for Marketers and Advertisers

The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…

6-minute read
7 Things To Consider When Choosing A Consent Management Platform (CMP)

7 Things To Consider When Choosing A Consent Management Platform (CMP)

As the online privacy landscape is advancing, the number of consent management platforms available is increasing and the regulatory requirements for organizations to comply…

6-minute read
Cookieless Measurement: An Introduction to Browser Measurement APIs

Cookieless Measurement: An Introduction to Browser Measurement APIs

“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…

5-minute read
Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…

9-minute read

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