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With regulators taking a closer look at user privacy, and consumers becoming more concerned about the use of their personal data, Apple and Google…
The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…
At this point, most people understand that their online behavior and data are being collected. Whether you’re living in a country under authoritarian government…
First-party data collection is a huge topic of conversation right now. With all the privacy changes that are happening in the industry—both regulatory as…
The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…
On Monday, I woke up to an email from one of our partners in Europe asking to jump on a call. As I joined…
So you’ve heard the term “data governance” but still can’t quite wrap your head around how it applies to you. Two of our InfoTrust…
Earlier this month, Google announced that they would be delaying the deprecation of support for third-party cookies in their Chrome browser until the second…
InfoTrust recently hosted a Durability Summit, focusing on one of the largest changes the industry has seen in decades: major shifts in the realm…
Here at InfoTrust, we’ve been publishing a lot of content around the rapidly changing privacy landscape. Major transformations are underway, and they will have…
Much has been discussed recently about Google’s FLoC proposal and the initial testing phase it has entered. While FLoC is one method from the…
The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …
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