FLoC to It –  How the Federated Learning of Cohorts Affects Privacy

FLoC to It – How the Federated Learning of Cohorts Affects Privacy

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

5-minute read
Privacy Sandbox Overview

Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…

5-minute read
4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

3-minute read
GDPR vs. CCPA: Side-by-Side Comparisons, Their Impacts, and Compliance

GDPR vs. CCPA: Side-by-Side Comparisons, Their Impacts, and Compliance

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

10-minute read
What the History of Privacy Regulations Reveals about Where We’re Headed

What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

9-minute read
Google Consent Mode 101: Protecting User Rights & Business Needs

Google Consent Mode 101: Protecting User Rights & Business Needs

Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…

18-minute read
[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?

[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?

[Editor’s note: This article was originally published on February 11, 2021 and updated on April 26, 2021 to reflect changes introduced by iOS 14.5.]…

10-minute read
Digital Analytics Trends | 3 Tactics for News & Media Companies

Digital Analytics Trends | 3 Tactics for News & Media Companies

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

6-minute read
Analytics, TMS, Split-Testing Platforms Used by Top 100 Digital News Orgs

Analytics, TMS, Split-Testing Platforms Used by Top 100 Digital News Orgs

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability

Why You Should Think About Privacy Regulations as a Selling Point, Not a Liability

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on…

7-minute read
What Your Company Needs to Know About Consumer Privacy

What Your Company Needs to Know About Consumer Privacy

[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…

6-minute read
No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

3-minute read

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