Webinar: Winning with Media and Analytics in the CPG Space
event | Jul 17, 2019 1:00pm

Webinar: Winning with Media and Analytics in the CPG Space

Global CPG and FMCG organizations deal with a host of challenges daily as they work to serve value-conscious consumers with fast-changing needs while facing…

[Webinar] Google Cloud for Marketers: Create a Single View for Media Effectiveness
event | Aug 20, 2019 1:00pm

[Webinar] Google Cloud for Marketers: Create a Single View for Media Effectiveness

Learn how Google Cloud can be used by marketers, to create a single view of your customer for media effectiveness. Tune into this webinar…

How Top Companies Progress Through the Digital Analytics Journey
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How Top Companies Progress Through the Digital Analytics Journey

Did you miss our webinar on how top companies progress through the digital analytics journey? No worries, we’ve got you covered! https://www.youtube.com/watch?v=P8j8gJK7rXk&feature=youtu.be Fill out…

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now
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CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

Digital Transformation: Applying Analytics to Solve Marketing Challenges
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Digital Transformation: Applying Analytics to Solve Marketing Challenges

Did you enjoy our first webinar in the Spring of Google Analytics Webinar series? Fill out the form to download the slides! When it…

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard
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5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

What You Need to Know About Google Analytics 360 in 2019
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What You Need to Know About Google Analytics 360 in 2019

https://youtu.be/8u9GsGp9zI8 Fill out the form to download the slides! Google Analytics 360 (GA 360) has gone through a lot of exciting changes since it…

InfoTrust is Now a BlueConic Partner!
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InfoTrust is Now a BlueConic Partner!

Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….

Data Studio Tips and Tricks Series: Combining Google Analytics Properties
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Data Studio Tips and Tricks Series: Combining Google Analytics Properties

Creating a dashboard is sometimes like putting a puzzle together, specifically a data puzzle. Regardless of platform or data environment, I have found you…

Google Signals: Cross Device Capabilities from Google Analytics
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Google Signals: Cross Device Capabilities from Google Analytics

Google Signals, first announced in July 2018 in a Google Analytics blog post, collects cross-device data from users who have signed into a Google…

Tag Governance: Strategies for a Multi-Brand Ecosystem
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Tag Governance: Strategies for a Multi-Brand Ecosystem

Fill out the form to download the slides! Multi-brand organizations face many unique challenges, one of which is Tag Governance. Multiple brands, multiple markets,…

ROI of Analytics: Explaining the Business Value of Measurement
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ROI of Analytics: Explaining the Business Value of Measurement

As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…

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