You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…
The “New Normal.” The “Coronavirus Era.” The pandemic. Whatever you want to call the past seven months, there’s no doubt they’ve been tough for…
Our team is excited to host its’ second analytics engineering office hours. We hope you will join us to discuss hot topics on the…
This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…
Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…
Who is this for? Key digital analytics and marketing stakeholders at consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) organizations; this virtual event…
This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…
https://youtu.be/I8NqjoZzPC0 The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general…
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
Before TMS Management and other automation tools came to be, marketers relied heavily on developers to fire tags and pixels on their websites. Tag…
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