Fill out the form to download a copy of the slides! Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers…
https://youtu.be/P_mXvHJu34A Fill out the form to download a copy of the slides! How exactly do you create a winning A/B testing strategy with Google Optimize?…
https://youtu.be/E6N69toW7FY Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields…
Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers to track the browsing history and behavior of consumers, and have…
https://youtu.be/oZ_t2hd9Zww Fill out the form to download a copy of the slides! For 18 months, the build-up to the California Consumer Privacy Act effective…
How exactly do you create a winning A/B testing strategy with Google Optimize? Google Optimize is an A/B testing and personalization platform that empowers…
The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…
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A foundational tool in the arsenal of most marketing teams is, naturally, Google Analytics. From helping your organization to better understand its customers (i.e….
In July 2019, Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…
Fill out the form to download a copy of the slides! Your target audience expects to interact with your business when and how they…
Customer data is one of the most valuable business assets and a foundational component for corporate marketing. To ensure accurate, consistent, and regulatory-compliant data…
Fill out the form to download a copy of the slides! ePrivacy Directives (or “cookie laws”) set the rules for how to place and…
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