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Intro to Cookieless/Anonymous Tracking in Google Analytics
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Intro to Cookieless/Anonymous Tracking in Google Analytics

You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…

State of Digital Analytics During the Pandemic: Survey Results Reveal and Analysis
Webinar | Sep 24, 2020 3:00pm

State of Digital Analytics During the Pandemic: Survey Results Reveal and Analysis

The “New Normal.” The “Coronavirus Era.” The pandemic. Whatever you want to call the past seven months, there’s no doubt they’ve been tough for…

Webinar: Analytics Engineering Office Hours
Webinar | Aug 26, 2020 6:00pm

Webinar: Analytics Engineering Office Hours

Our team is excited to host its’ second analytics engineering office hours. We hope you will join us to discuss hot topics on the…

How to Navigate Through the Holiday Season During a Pandemic
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How to Navigate Through the Holiday Season During a Pandemic

This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…

InfoTrust Named to Inc. 5000 List for Sixth Straight Year
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InfoTrust Named to Inc. 5000 List for Sixth Straight Year

Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…

CPG Digital Analytics Virtual Summit
Virtual

CPG Digital Analytics Virtual Summit

Who is this for? Key digital analytics and marketing stakeholders at consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) organizations; this virtual event…

Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview
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Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview

This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….

Bayesian vs. Frequentist Methodologies Explained in Five Minutes
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Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

Office Hours: Google Cloud Platform for Analytics
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Office Hours: Google Cloud Platform for Analytics

Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…

CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare
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CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare

https://youtu.be/I8NqjoZzPC0 The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general…

6 Techniques for Building a Winning Remarketing Audience
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6 Techniques for Building a Winning Remarketing Audience

Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…

Data Analytics Engineering Fireside Chat
Webinar | Jul 29, 2020 2:00pm

Data Analytics Engineering Fireside Chat

Before TMS Management and other automation tools came to be, marketers relied heavily on developers to fire tags and pixels on their websites. Tag…

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