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The wait is over! InfoTrust’s book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform is officially available! Crawl, Walk, Run is your practical…
What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…
Fill out the form to download a copy of the slides! What is the value of integrating CRM user data into Google Analytics and…
You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…
This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…
Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…
This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…
The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general (in…
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
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