How Google’s New Approach to Cookies Affects Your Marketing Strategy
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How Google’s New Approach to Cookies Affects Your Marketing Strategy

Fill out the form to download a copy of the slides! Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers…

Creating a Winning A/B Testing Strategy with Google Optimize
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Creating a Winning A/B Testing Strategy with Google Optimize

https://youtu.be/P_mXvHJu34A Fill out the form to download a copy of the slides! How exactly do you create a winning A/B testing strategy with Google Optimize?…

2 Ways Your Marketing Team Should Be Utilizing Google Cloud
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2 Ways Your Marketing Team Should Be Utilizing Google Cloud

https://youtu.be/E6N69toW7FY Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields…

Webinar: How Google’s New Approach to Cookies Affects Your Marketing Strategy
Webinar | Feb 20, 2020 3:00pm

Webinar: How Google’s New Approach to Cookies Affects Your Marketing Strategy

Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers to track the browsing history and behavior of consumers, and have…

CCPA Is in Effect –  Now What?
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CCPA Is in Effect – Now What?

https://youtu.be/oZ_t2hd9Zww Fill out the form to download a copy of the slides! For 18 months, the build-up to the California Consumer Privacy Act effective…

Creating a Winning A/B Testing Strategy with Google Optimize
Webinar | Feb 13, 2020 1:00pm

Creating a Winning A/B Testing Strategy with Google Optimize

How exactly do you create a winning A/B testing strategy with Google Optimize? Google Optimize is an A/B testing and personalization platform that empowers…

How to A/B Test to Optimize the Data Collection Consent Experience for Users
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How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

[Webinar] Google Analytics vs. Analytics 360: Key Differences Marketers Must Understand Before Upgrading
Webinar | Feb 05, 2020 1:00pm

[Webinar] Google Analytics vs. Analytics 360: Key Differences Marketers Must Understand Before Upgrading

A foundational tool in the arsenal of most marketing teams is, naturally, Google Analytics. From helping your organization to better understand its customers (i.e….

App + Web 101: An Intro to Google Analytics’ Newest Properties
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App + Web 101: An Intro to Google Analytics’ Newest Properties

In July 2019,  Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…

Why You Should Deploy App + Web Side-by-Side with Google Analytics
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Why You Should Deploy App + Web Side-by-Side with Google Analytics

Fill out the form to download a copy of the slides! Your target audience expects to interact with your business when and how they…

Customer Data Governance Self-Assessment Checklist
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Customer Data Governance Self-Assessment Checklist

Customer data is one of the most valuable business assets and a foundational component for corporate marketing. To ensure accurate, consistent, and regulatory-compliant data…

Cookies & Consent: What Recent Guidance & Updates Mean for YOUR Organization
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Cookies & Consent: What Recent Guidance & Updates Mean for YOUR Organization

Fill out the form to download a copy of the slides! ePrivacy Directives (or “cookie laws”) set the rules for how to place and…

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