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5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360
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5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360

It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…

Introduction to Ads Data Hub
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Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall
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Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt
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Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt

InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…

Bullet Charts for Conversion Funnels in Google Data Studio
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Bullet Charts for Conversion Funnels in Google Data Studio

It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…

Michael Loban Speaks at Xavier University
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Michael Loban Speaks at Xavier University

When Michael Loban isn’t motivating organizations to undertake digital transformation, he can be found passing on the power of digital analytics to the next…

Kesone Phimmasone
Facebook Pixels: Deploying at Scale for CPG Organizations
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Facebook Pixels: Deploying at Scale for CPG Organizations

Multi-brand & consumer packaged goods organizations face a unique challenge in developing a digital analytics strategy – deploying their analytics and marketing technology at…

Webinar: Maturing Your Tag Governance Program
Webinar | Nov 11, 2020 1:00pm

Webinar: Maturing Your Tag Governance Program

Ready to mature your tag governance program? Tune into this webinar to set your organization on the right step. Join Chief Operating Officer Kent…

Webinar: Analytics Engineering Fireside Chat
Webinar | Oct 28, 2020 12:00pm

Webinar: Analytics Engineering Fireside Chat

Our team is excited to host a monthly fireside chat around analytics engineering. We hope you will bring your questions and join us to…

Attribution in Google Analytics 360: Analytical Training
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Attribution in Google Analytics 360: Analytical Training

Fill out the form to download the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit…

Attribution in Google Analytics 360: Technical Training
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Attribution in Google Analytics 360: Technical Training

Fill out the form to download a copy of the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the…

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