Marketing Analytics Resources During COVID-19 Crisis
Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview
resource

Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview

This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….

Bayesian vs. Frequentist Methodologies Explained in Five Minutes
post

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

Office Hours: Google Cloud Platform for Analytics
resource

Office Hours: Google Cloud Platform for Analytics

Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…

CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare
resource

CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare

https://youtu.be/I8NqjoZzPC0 The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general…

6 Techniques for Building a Winning Remarketing Audience
post

6 Techniques for Building a Winning Remarketing Audience

Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…

Data Analytics Engineering Fireside Chat
Webinar | Jul 29, 2020 2:00pm

Data Analytics Engineering Fireside Chat

Before TMS Management and other automation tools came to be, marketers relied heavily on developers to fire tags and pixels on their websites. Tag…

[Webinar] Pillars of Data Governance: Data Collection Architecture
Webinar | Jul 22, 2020 3:00pm

[Webinar] Pillars of Data Governance: Data Collection Architecture

Data governance: The practice of collecting complete and compliant data assets to drive business activities in the most efficient way possible. Here at InfoTrust…

Leveraging the Rise of ROPO Shoppers
post

Leveraging the Rise of ROPO Shoppers

In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…

[Webinar] People, Process, and Platforms: Understanding the How of Tag Governance
Webinar | Jul 15, 2020 10:00am

[Webinar] People, Process, and Platforms: Understanding the How of Tag Governance

Ensuring the data and technology architecture on all of your digital properties is collecting all necessary data, in a compliant manner, and not inhibiting…

First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)
post

First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)

Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…

168% Increase in ROAS for Global Beauty Leader Using Customer Lifetime Value
resource

168% Increase in ROAS for Global Beauty Leader Using Customer Lifetime Value

  A global leader in skincare came to InfoTrust with the need of increasing ROI across advertising platforms. The InfoTrust team helped to identify…

Four Things You Can Automate Using the Google Tag Manager API
post

Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.