This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…
https://youtu.be/I8NqjoZzPC0 The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general…
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
Before TMS Management and other automation tools came to be, marketers relied heavily on developers to fire tags and pixels on their websites. Tag…
![[Webinar] Pillars of Data Governance: Data Collection Architecture](https://infotrust.com/wp-content/uploads/2020/07/Webinar-featured-images-5-1024x576.png)
Data governance: The practice of collecting complete and compliant data assets to drive business activities in the most efficient way possible. Here at InfoTrust…
In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…
![[Webinar] People, Process, and Platforms: Understanding the How of Tag Governance](https://infotrust.com/wp-content/uploads/2020/07/Webinar-featured-images-41-1024x576.png)
Ensuring the data and technology architecture on all of your digital properties is collecting all necessary data, in a compliant manner, and not inhibiting…
Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…
A global leader in skincare came to InfoTrust with the need of increasing ROI across advertising platforms. The InfoTrust team helped to identify…
If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…
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