How to Measure the Long-Term Value of Holiday Campaigns
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How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

8-minute read
5 Reasons Why Direct-to-Consumer Organizations Need GA 360
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5 Reasons Why Direct-to-Consumer Organizations Need GA 360

It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…

9-minute read
Introduction to Ads Data Hub
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Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

5-minute read
Evaluate Your Machine Learning Model for Audience-Building
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Evaluate Your Machine Learning Model for Audience-Building

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

7-minute read
Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt
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Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt

InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…

Bullet Charts for Conversion Funnels in Google Data Studio
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Bullet Charts for Conversion Funnels in Google Data Studio

It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…

6-minute read
Michael Loban Speaks at Xavier University
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Michael Loban Speaks at Xavier University

When Michael Loban isn’t motivating organizations to undertake digital transformation, he can be found passing on the power of digital analytics to the next…

2-minute read
Facebook Pixels: Deploying at Scale for CPG Organizations
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Facebook Pixels: Deploying at Scale for CPG Organizations

Multi-brand & consumer packaged goods organizations face a unique challenge in developing a digital analytics strategy – deploying their analytics and marketing technology at…

6-minute read
Attribution in Google Analytics 360: Analytical Training
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Attribution in Google Analytics 360: Analytical Training

Fill out the form to download the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit…

Attribution in Google Analytics 360: Technical Training
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Attribution in Google Analytics 360: Technical Training

Fill out the form to download a copy of the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the…

‘Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform’ Book Launch Virtual Event
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‘Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform’ Book Launch Virtual Event

The wait is over! InfoTrust’s book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform is officially available! Crawl, Walk, Run is your practical…

A/B Experimentation & Best Practices for CPG Sites
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A/B Experimentation & Best Practices for CPG Sites

What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…

13-minute read

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