How to Combat Possible Adobe Analytics Data Loss
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How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

10 Common Questions From Companies Considering Google Analytics 360
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10 Common Questions From Companies Considering Google Analytics 360

As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations each year as they…

Planning for a Post-COVID-19 World: The Fight For Consumer Habits
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Planning for a Post-COVID-19 World: The Fight For Consumer Habits

I’ve been a loyal gym member for almost 10 years. When I’m not traveling, I’m in the gym 5-6 times a week. The facilities…

Winning with Media and Analytics in the CPG Space
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Winning with Media and Analytics in the CPG Space

Fill out the form to download a copy of the slides! Global CPG and FMCG organizations deal with a host of challenges daily as…

Save 10+ Hours Per Week With These Marketing Analytics Tips
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Save 10+ Hours Per Week With These Marketing Analytics Tips

With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….

Webinar: How to Respond When Pressured to Cut Digital Marketing Spend
Webinar | Apr 16, 2020 12:00pm

Webinar: How to Respond When Pressured to Cut Digital Marketing Spend

With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business leaders are under pressure to cut…

How Changing Browser Cookie Policies Affect Your Digital Marketing
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How Changing Browser Cookie Policies Affect Your Digital Marketing

Fill out the form to download the slides! ‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing…

Doing More With Less: When Times Call for Cutting Digital Budgets
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Doing More With Less: When Times Call for Cutting Digital Budgets

Fill out the form to download! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business…

Webinar: How Google Marketing Platform Partners Can Help Your Business
Webinar | Apr 23, 2020 1:00pm

Webinar: How Google Marketing Platform Partners Can Help Your Business

Marketers and analytics professionals—you work tirelessly to maximize ad spend, grow your sales/lead funnel, and ultimately ad value to your business. While you probably…

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis
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5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…

Working Remote? Beware of Data Visualization Risks
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Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

Organizational Analytics Reporting Framework
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Organizational Analytics Reporting Framework

Analytics platforms hold a variety of data; understanding and dissecting that data, however, can be a challenge. By following this reporting framework guide, you…

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