Hey, Media Buyers — Tag Governance Is Coming For You
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Hey, Media Buyers — Tag Governance Is Coming For You

In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…

Google Cloud for Marketers: An Overview with Case Studies
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Google Cloud for Marketers: An Overview with Case Studies

https://www.youtube.com/watch?v=mGCdn-oFvuo&feature=youtu.be Fill out the form to download the slides! The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data…

How to Build a Winning Attribution Model for Non-eCommerce Brands
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How to Build a Winning Attribution Model for Non-eCommerce Brands

As the business world continues to become more “data-driven”, organizations are increasingly turning to platforms like Google Analytics to determine which marketing channels are…

Data Concepts and How They Apply to BigQuery
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Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

Analytics 360 and Google Marketing Platform
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Analytics 360 and Google Marketing Platform

Fill out the form to download the slides! Here’s a snippet into what we covered in this webinar: A smarter marketing platform allows enterprise-level…

With Multiple Brands Comes a Greater Responsibility for Privacy
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With Multiple Brands Comes a Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

Can Digital Analytics Lead to Promotion?
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Can Digital Analytics Lead to Promotion?

https://www.youtube.com/watch?v=3Gto81jmBaY&feature=youtu.be Fill out the form to download the slides! As someone who leverages data analytics for a living, here’s a fun fact: Of all…

Lenovo: Tag Governance Case Study
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Lenovo: Tag Governance Case Study

Lenovo needed help creating a tag management and governance strategy, leading them to the experts at InfoTrust and Tag Inspector. In order to properly…

What Is BigQuery and Why Is It Such a Hot Topic?
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What Is BigQuery and Why Is It Such a Hot Topic?

BigQuery appears to be the hot buzzword in many enterprise-level marketing, analytics, and consumer insights circles right now. What’s not readily apparent to many…

What Is ITP and What Does It Mean for Web Cookies?
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What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

How to Know If Your Organization Is Ready for Google Analytics 360
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How to Know If Your Organization Is Ready for Google Analytics 360

https://www.youtube.com/watch?v=FUcMW0Q6rNA&feature=youtu.be Fill out the form to download the slides! In this webinar, InfoTrust’s Andy Gibson will outline how to determine if purchasing Google Analytics…

Why SessionCam is an Essential Part of Your Marketing Technology Stack
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Why SessionCam is an Essential Part of Your Marketing Technology Stack

SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…

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