2020 Survey: The State of Digital Analytics During a Pandemic
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2020 Survey: The State of Digital Analytics During a Pandemic

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

Office Hours: Google Cloud Platform for Analytics
Virtual

Office Hours: Google Cloud Platform for Analytics

Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…

Native Google Analytics 360 Advertising Integrations and Their Benefits
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Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

InfoTrust Extends No-Layoffs Pledge Through Oct. 1
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InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

How to Create First-Party Audiences in Campaign Manager
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How to Create First-Party Audiences in Campaign Manager

As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…

How to Improve User Experience with SessionCam and Google Optimize
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How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

[Webinar] CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare
Webinar | May 27, 2020 5:00pm

[Webinar] CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare

The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general (in…

Webinar: Elevating Your A/B Testing Strategy with SessionCam
Webinar | May 20, 2020 9:30am

Webinar: Elevating Your A/B Testing Strategy with SessionCam

Understanding your customer’s experience is crucial for improving conversions on your website. Two techniques that can help you to learn your customers best are…

Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend
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Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend

Fill out the form to download the slides! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend,…

How the COVID-19 Pandemic is Affecting CPG Search Trends
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How the COVID-19 Pandemic is Affecting CPG Search Trends

As the world has come to what feels like a standstill due to the coronavirus (COVID-19) outbreak, many businesses are seeing below-average purchasing behaviors….

CPG Analytics Masterminds Roundtable
event | Aug 26, 2020 12:00pm

CPG Analytics Masterminds Roundtable

We hope you are doing well and staying safe during this crazy time. Our team understands that one of the largest obstacles to overcome…

Understand Customer Behavior Across Platforms with App + Web Properties
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Understand Customer Behavior Across Platforms with App + Web Properties

Any effective analytics strategy starts at the level of organizational business objectives. Goals are set, progress and success are determined by measuring both micro…

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