In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…
If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…
2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…
Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During our recent virtual summit, we focused on MarTech…
InfoTrust works with many CPG organizations around the globe, nearly all of which manage multiple brands and operate in dozens of countries. One specific…
In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who…
Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…
Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…
In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…
Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021. But…
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes.
InfoTrust delivers cutting-edge tools to optimize your marketing infrastructure.
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