Intro to Retail Media Networks: What You Need to Know
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Intro to Retail Media Networks: What You Need to Know

What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…

5-minute read
Office Supply Retail Giant Makes Data-Driven Decisions Faster Than Ever Thanks to Visualization Metrics of Google Cloud and Looker Studio
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Office Supply Retail Giant Makes Data-Driven Decisions Faster Than Ever Thanks to Visualization Metrics of Google Cloud and Looker Studio

InfoTrust’s client is an American retail company that offers products and services designed to support working and learning. The client was looking to offer…

Top Business Retail Trends to Look Out for in 2023
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Top Business Retail Trends to Look Out for in 2023

The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….

4-minute read
What’s New with the Google Analytics 4 User Interface
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What’s New with the Google Analytics 4 User Interface

https://youtu.be/OnK17XUifjEFill out the form on the right to download a copy of the slides! Navigating through Google Analytics 4 (GA4) is much easier, thanks to…

1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…

Prepare Your Analytics for a Prosperous Holiday Season
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Prepare Your Analytics for a Prosperous Holiday Season

Fill out the form on the right to download a copy of the slides! For retailers, the holiday season is make-or-break. This time of…

What You Need to Know about Google Analytics 4 360/Enterprise Pricing
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What You Need to Know about Google Analytics 4 360/Enterprise Pricing

Fill out the form on the right to download a copy of the slides! Disclaimer: Google Analytics 4 (GA4) is still a free product…

U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights
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U.S. Privacy Enforcement Heats Up: 1.2 Million Reasons to Respect Privacy Rights

On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…

7-minute read
Beauty Retailer Activates Durable First-Party Data Strategy Using Customer Lifetime Value Modeling
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Beauty Retailer Activates Durable First-Party Data Strategy Using Customer Lifetime Value Modeling

InfoTrust’s client is a global leader in skin care, make-up and fragrance products. The company’s products are sold in high-end retail stores globally, providing…

Durable Regression-Based Attribution Model Helps Fortune 500 Retailer Adapt to Industry-Wide Privacy Changes
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Durable Regression-Based Attribution Model Helps Fortune 500 Retailer Adapt to Industry-Wide Privacy Changes

With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
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A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

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