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The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …
It’s no secret that the sales industry has typically been dominated by men. We have door-to-door salesmen and car lots to thank for our…
Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…
Recently, I interviewed a very strong candidate for a sales leadership position, and he shared that it’s important for him to see that his…
Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…
When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…
In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…
As a data scientist with InfoTrust, my team and I have the opportunity to work with marketers from some of the largest organizations in…
Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…
Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021. But…
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
Server-side tagging is the process of moving tags and third-party scripts off of your company’s website and onto a server that your organization owns…
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