InfoTrust Named to Inc. 5000 List for 9th Year in a Row

InfoTrust Named to Inc. 5000 List for 9th Year in a Row

Today is an exciting day for the InfoTrust team because Inc. announced that InfoTrust has earned a place—#3096 to be exact—on its international Inc….

3-minute read
Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Cross-Device Tracking in Google Analytics 4: How to Identify Users Across Multiples Devices

Google introduced a new and improved way of tracking the user journey across multiple devices in Google Analytics 4 (GA4). In other words, cross-device…

5-minute read
Pro Tip: How to Identify Unique Interactions in Google Analytics 4

Pro Tip: How to Identify Unique Interactions in Google Analytics 4

As more users continue to access and leverage Google Analytics 4 (GA4) Standard Reports and Exploration Reports, one thing that they might start to…

5-minute read
Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

Respecting Privacy Rights: How to Handle Health Data Collection in Analytics and Advertising

The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…

9-minute read
Mastering Video Player Tracking in Google Analytics 4 Using the Player’s API

Mastering Video Player Tracking in Google Analytics 4 Using the Player’s API

Introduction In today’s digital landscape, video content has become increasingly prevalent across various online platforms. As a website or app owner, it is crucial…

8-minute read
Privacy Impacts on Customer Experience: What Leaders Need to Know

Privacy Impacts on Customer Experience: What Leaders Need to Know

TL;DR Increasing privacy regulations will continue to force change on organizations’ customer experience due to third-party cookie deprecation and the impact of technical changes on first-party…

5-minute read
Best Practices for Defining and Using Event Parameters in Google Analytics 4

Best Practices for Defining and Using Event Parameters in Google Analytics 4

Introduction Google Analytics 4 (GA4) has introduced a new way to track and measure user interactions on your website or app. Instead of events…

5-minute read
Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

Achieving Agility and Resilience: Leveraging the Composable Cloud Infrastructure Strategy Approach

In our current economy, marketers and analysts are looking for solutions to innovate and adapt quickly to the changing business and consumer needs. Every…

5-minute read
How AI Can Be Used to Improve Business Outcomes & Why It Matters

How AI Can Be Used to Improve Business Outcomes & Why It Matters

In this digital age, it’s more important to make the most of your data and stay ahead of the competition. With AI becoming an…

6-minute read
Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Maximizing Data Accuracy: How to Implement Referral Exclusion in Google Analytics 4

Introduction In the world of digital analytics, accurate and reliable data is crucial for understanding user behavior, optimizing marketing strategies, and driving business growth. …

4-minute read
What Summer Camp Taught Me about Working in Tech

What Summer Camp Taught Me about Working in Tech

Many of us grew up attending summer camp, whether it was sleepaway, day camp, sports camp, or countless others. I spent almost all of…

3-minute read
AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

AI and GDPR: Establishing a Lawful Basis to Process Personal Data with Artificial Intelligence

Thus far in 2023, Artificial Intelligence has been the talk of the town. With a proliferation of new platforms touting to revolutionize various industries…

6-minute read

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