Back to Basics: Audit and Implementation

Back to Basics: Audit and Implementation

Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…

9-minute read
All About Firebase Dynamic Links – Manage Your Mobile App Campaigns Better

All About Firebase Dynamic Links – Manage Your Mobile App Campaigns Better

The Challenge: Why Do We Need Dynamic Links? With hardware and technology advancement, our leads and customers are consuming content faster with each passing…

10-minute read
Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…

6-minute read
Top Things to Know from InfoTrust + Google’s Virtual Crypto, Finance, and Insurance Summit

Top Things to Know from InfoTrust + Google’s Virtual Crypto, Finance, and Insurance Summit

Financial services make up one of the economy’s most important and influential sectors today and the need for established data governance and analytics practices…

6-minute read
What I Know about Digital Analytics from Buying a House

What I Know about Digital Analytics from Buying a House

I honestly wasn’t sure if I could even buy a house, especially since I didn’t know where to begin—but to my surprise, my career…

5-minute read
Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?

Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?

Important Update as of October 27, 2022 Google announced that Universal Analytics 360, the enterprise platform, will have the sunset date extended from October…

8-minute read
A Week in the Life of a Lead Digital Analytics Consultant

A Week in the Life of a Lead Digital Analytics Consultant

Hello there! I’m Stephanie, a recruiter here at InfoTrust. I am excited to be kicking off a new series for our blog, “A Week…

7-minute read
Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…

7-minute read
Is Google Analytics Illegal? Part Deux

Is Google Analytics Illegal? Part Deux

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

5-minute read
Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…

8-minute read
Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…

6-minute read
Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…

5-minute read

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