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For retailers, the holiday season is make-or-break. This time of year can account for a significant portion of annual sales, so it’s crucial that…
Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…
How Do I Troubleshoot Potential Errors? Google Analytics 4 (GA4) has made numerous improvements over time. However, with any new tool and releases, we’re…
Overview This article covers the newly launched web analytics platform by Google, Google Analytics 4 (GA4), and its comparison, similarities, and improvements compared to…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc,…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
So your organization is considering the move to the Google Analytics 4 (GA4) version of Analytics 360, but there are still some lingering questions…
Google Analytics, which is arguably one of the most important and widely used web and app analytics tools, saw the release of its latest…
Configuration requirements for data collection have never been more confusing. Differing EU laws, patchwork privacy in the United States, differing feature support based upon…
As marketers have been challenged to ensure the transition to durability is pacing with the depreciation of Universal Analytics, the best-in-class realize that these…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally developed and launched in 2011 by Firebase Inc, it was…
It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…
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