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Analytics Articles

Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?

Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?

Important Update as of October 27, 2022 Google announced that Universal Analytics 360, the enterprise platform, will have the sunset date extended from October…

8-minute read
A Week in the Life of a Lead Digital Analytics Consultant

A Week in the Life of a Lead Digital Analytics Consultant

Hello there! I’m Stephanie, a recruiter here at InfoTrust. I am excited to be kicking off a new series for our blog, “A Week…

7-minute read
Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…

7-minute read
Is Google Analytics Illegal? Part Deux

Is Google Analytics Illegal? Part Deux

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

5-minute read
Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…

8-minute read
Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Top Things to Know from InfoTrust + Google’s Virtual Retail Summit

Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…

6-minute read
Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…

5-minute read
GDPR and Google Analytics: Is It Really Illegal?

GDPR and Google Analytics: Is It Really Illegal?

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

15-minute read
Preparing for the Future of Digital Analytics in the Fitness Industry

Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

5-minute read
5 CPG Analytics Trends to Know in 2022

5 CPG Analytics Trends to Know in 2022

2021 proved to be just as unpredictable as 2020, so it may seem crazy to predict what we should focus on in the upcoming…

4-minute read
5 Key Benefits of Google Analytics 4 for Retailers

5 Key Benefits of Google Analytics 4 for Retailers

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

6-minute read
2022 Analytics Trends to Watch: Personalized Experiences for Retail/eCommerce Industry

2022 Analytics Trends to Watch: Personalized Experiences for Retail/eCommerce Industry

As 2021 winds down and the pandemic continues to affect shoppers, retail/eCommerce brands continue to innovate to create best practices. Online shopping is bigger…

7-minute read
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