Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

7-minute read
What are Realtime Reports?

What are Realtime Reports?

In today’s world, having a strong online presence is increasingly important across all industries. Without proper analytics implementation, your business risks falling behind to…

6-minute read
Google Analytics 4: An Introduction to Predictive Metrics

Google Analytics 4: An Introduction to Predictive Metrics

My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…

3-minute read
3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

9-minute read
Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

5-minute read
Customer Profiling Using Google Analytics Data – An RFM Approach

Customer Profiling Using Google Analytics Data – An RFM Approach

As an analyst at InfoTrust, a partner once asked for help building customer profiles using data from Google Analytics. They needed help with defining…

13-minute read
[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?

[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?

[Editor’s note: This article was originally published on February 11, 2021 and updated on April 26, 2021 to reflect changes introduced by iOS 14.5.]…

10-minute read
What is a Data Clean Room?

What is a Data Clean Room?

What Is a Data Clean Room? At the original time of writing, August 2022, a “Data Clean Room” (DCR) was a growing buzzword in…

6-minute read
4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

4 Digital Analytics Trends for CPG & FMCG Companies to Watch in 2021

Unless you’ve been living in a cave for the last 10 months, you likely understand the tremendous impact that the COVID-19 pandemic has had…

17-minute read
Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

9-minute read
4 Retail Digital Analytics Trends to Follow in 2021

4 Retail Digital Analytics Trends to Follow in 2021

The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…

5-minute read
Advancing Analytics Maturity via Google Marketing Platform | Webinar

Advancing Analytics Maturity via Google Marketing Platform | Webinar

If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look…

2-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.

  • This field is for validation purposes and should be left unchanged.