Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
Tag Inspector Icon
Tag Inspector
Tag Auditing and Monitoring Platform Login >
GA Scorecard Icon
GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
Search Ads Icon
Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
Google Analytics 360 Icon
Google Analytics 360
Certified Sales Partner
Looker Studio Icon
Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
Amplitude Icon
Amplitude
Product Analytics Partner
Osano Icon
Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
Culture and Values Why We're Different Customer Reviews InfoTrust Foundation Careers
Talk To Us

Analytics Articles

Improving Data Quality in Google Analytics by Pre-Populating the DataLayer

Improving Data Quality in Google Analytics by Pre-Populating the DataLayer

When someone says “I don’t trust my data” they are, in essence, questioning its quality. Even minor inconsistencies can raise concerns for data analysts—and…

7-minute read
5 Benefits of Data Analytics in Healthcare

5 Benefits of Data Analytics in Healthcare

Data analytics has become a cornerstone in transforming the healthcare industry, offering numerous advantages that enhance patient care, operational efficiency, and strategic decision-making. By…

5-minute read
How to Transfer Your Google Analytics 360 License to a New Reseller Partner

How to Transfer Your Google Analytics 360 License to a New Reseller Partner

Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…

6-minute read
Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…

6-minute read
Google Analytics 4’s Role in the Larger Data Ecosystem

Google Analytics 4’s Role in the Larger Data Ecosystem

A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…

4-minute read
Server-Side Client Configuration Demystified

Server-Side Client Configuration Demystified

Server-side tag management is a recommended step when focusing on privacy and ownership of your data. Server-side tagging can be a bit complex. However,…

6-minute read
Google Analytics 4: A Guide to Understanding and Configuring Segments

Google Analytics 4: A Guide to Understanding and Configuring Segments

As you explore your data in Google Analytics 4 (GA4), you may encounter the need to view and slice your data in more advanced…

6-minute read
Google Analytics Benchmarking Feature: Key Benefits and How to Get Started

Google Analytics Benchmarking Feature: Key Benefits and How to Get Started

Benchmarking has been a long-anticipated feature since the release of the new Google Analytics. Many of my clients were asking for it—and now it’s…

3-minute read
Advanced Data Analysis with Google Analytics 4 Exploration Reports: How to Use Filters, Segments, and Dimensions for Better Insights

Advanced Data Analysis with Google Analytics 4 Exploration Reports: How to Use Filters, Segments, and Dimensions for Better Insights

While the standard reporting features of Google Analytics 4 (GA4) cover a wide range of business use cases, every business has a unique set…

5-minute read
Understanding “Unassigned” Traffic in Google Analytics 4

Understanding “Unassigned” Traffic in Google Analytics 4

As marketers and analysts look to Google Analytics 4 (GA4) for insights about how users are arriving to their sites, many find themselves befuddled…

5-minute read
Benefits of Google’s Advanced Consent Mode

Benefits of Google’s Advanced Consent Mode

Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…

6-minute read
What Is Event Tracking? (Use Cases and Tools)

What Is Event Tracking? (Use Cases and Tools)

Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…

3-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
Resources Careers

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.