Is Your Web Analytics Tool Working For You or Against You?

Is Your Web Analytics Tool Working For You or Against You?

‘Twas that time again, the Olympics were in full force and suddenly, your intense (yet often dormant) national pride was bursting. Though the Rio…

8-minute read
Webinar Wrap-Up:  GA360 & DoubleClick for Publishers (DFP)

Webinar Wrap-Up: GA360 & DoubleClick for Publishers (DFP)

With publications moving to online platforms, news and media companies have a unique opportunity to pull rich data from their advertising programs. With the…

2-minute read
The #1 Way to Use Google Analytics to Understand Your Site’s Content

The #1 Way to Use Google Analytics to Understand Your Site’s Content

Want to better understand which content on your site grabs eyeballs, keeps eyeballs, and gets those eyeballs to open their wallets? It’s a common…

10-minute read
Webinar Wrap-Up: Enterprise-Scale Analytics

Webinar Wrap-Up: Enterprise-Scale Analytics

So many properties, so little time! Our Enterprise-Scale Analytics webinar covered challenges faced in enterprise-scale analytics as well as implementation and management solutions. Watch…

2-minute read
Interview with Dr. Hyde and Dr. Dewan: Innovative Healthcare Analytics

Interview with Dr. Hyde and Dr. Dewan: Innovative Healthcare Analytics

Dr. Peter DeWan, PhD. is the VP of Research & Development at Decision Resources Group where he manages data scientists and analysts as well as extracts…

18-minute read
Google Tag Manager and Google Analytics API Authorization

Google Tag Manager and Google Analytics API Authorization

Authorization is the first step of managing and accessing your account data through the Google APIs. There are a number of ways for your…

5-minute read
Webinar Wrap-Up: Web & App Measurement for News & Media Companies

Webinar Wrap-Up: Web & App Measurement for News & Media Companies

A bit of web measurement here, a dash of app tracking there and a whole lot of insight! Our Web & App Measurement for…

2-minute read
WAW Recap: Omnichannel Analytics with CRM & Digital Integration

WAW Recap: Omnichannel Analytics with CRM & Digital Integration

Thank you to all that came out last night for Web Analytics Wednesday (WAW)! With over 20 analytics fans in attendance, plus a steady…

2-minute read
Three Reasons Companies Are Struggling with Digital Analytics

Three Reasons Companies Are Struggling with Digital Analytics

It’s new. It’s exciting. It’s creating a plethora of buzzwords and jargon that have begun circulating throughout boardrooms across the globe. It’s digital analytics…

4-minute read
[Interview] Michael Hugos on Data and Supply Chains

[Interview] Michael Hugos on Data and Supply Chains

Michael Hugos is a co-founder of SCM Globe, which allows companies to refine their supply chains through modeling and simulations. A published author on…

13-minute read
Top 4 Reasons for Data Inaccuracy

Top 4 Reasons for Data Inaccuracy

Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….

8-minute read
InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

We think our upcoming webinar on Enterprise-Scale Analytics on Wednesday, September 7th at 3pm GST (Gulf Standard Time) is going to be one for…

2-minute read

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