[Interview] Michael Hugos on Data and Supply Chains

[Interview] Michael Hugos on Data and Supply Chains

Michael Hugos is a co-founder of SCM Globe, which allows companies to refine their supply chains through modeling and simulations. A published author on…

13-minute read
Top 4 Reasons for Data Inaccuracy

Top 4 Reasons for Data Inaccuracy

Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….

8-minute read
InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

We think our upcoming webinar on Enterprise-Scale Analytics on Wednesday, September 7th at 3pm GST (Gulf Standard Time) is going to be one for…

2-minute read
Integrating Google Analytics 360 & DoubleClick for Publishers

Integrating Google Analytics 360 & DoubleClick for Publishers

For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…

6-minute read
Interview with Stéphane Hamel: Digital Analytics Maturity + the Industry

Interview with Stéphane Hamel: Digital Analytics Maturity + the Industry

Stéphane Hamel is everything from a keynote speaker to a freelance consultant, and is known as an industry expert on digital analytics. In fact, Stéphane…

26-minute read
Top 5 eCommerce Metrics for Dummies

Top 5 eCommerce Metrics for Dummies

I never thought I would start off a blog post with a quote from Ashton Kutcher, but it is 2016, so here goes nothing:…

7-minute read
Extra, Extra: Read All About Our News & Media Webinars!

Extra, Extra: Read All About Our News & Media Webinars!

We’re excited to announce an upcoming series of webinars specifically for the News and Media industries! Presented by Andy Gibson, Head of News &…

2-minute read
Interview with Lutz Finger: Asking the Right Questions in Analytics

Interview with Lutz Finger: Asking the Right Questions in Analytics

Lutz Finger is the Director of Analytics at LinkedIn and Author of the book Ask, Measure, Learn, a comprehensive guide on understanding big data and…

14-minute read
Using Google Analytics for Accelerated Mobile Pages (AMP)

Using Google Analytics for Accelerated Mobile Pages (AMP)

Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…

8-minute read
Webinar Wrap-Up: Implementation That Drove 130% Increase in Marketing ROI

Webinar Wrap-Up: Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the…

2-minute read
Mobile App Tracking: Firebase Analytics or Google Analytics 360?

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

4-minute read
Do You Need Google Analytics 360?

Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

7-minute read

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