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Why Do Companies Still Have Web Analytics Issues?

Why Do Companies Still Have Web Analytics Issues?

  Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of…

10-minute read
[Webinar Recording] Mastering Google Analytics Premium

[Webinar Recording] Mastering Google Analytics Premium

Last week we had a special webinar guest: Jesse Nichols, Industry Solutions & Partnerships for Google Analytics Premium! He joined Michael Loban, CMO at…

2-minute read
[Webinar] Mastering Enterprise Analytics With Google Analytics Premium

[Webinar] Mastering Enterprise Analytics With Google Analytics Premium

Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the…

2-minute read
The 3 Most Common E-Commerce Issues of 2014

The 3 Most Common E-Commerce Issues of 2014

Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies…

8-minute read
[Webinar Download] Enhancing the Consumer Shopping Experience with Google Analytics

[Webinar Download] Enhancing the Consumer Shopping Experience with Google Analytics

Last week we had a special webinar guest: Marcia Jung, Ecommerce Product Manager at Google! She joined Amin Shawki, Analytics Manager at InfoTrust, in…

2-minute read
5 Ways to Increase Your E-Commerce Conversion Rate This Holiday Season

5 Ways to Increase Your E-Commerce Conversion Rate This Holiday Season

It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner….

6-minute read
Analytics That Excite: The Intersection of Marketing and Technology

Analytics That Excite: The Intersection of Marketing and Technology

According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:…

3-minute read
8 Reasons Why You Should Attend Analytics That Excite 2014

8 Reasons Why You Should Attend Analytics That Excite 2014

We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati. What is Analytics…

4-minute read
Value of Measuring Ad Spend with Google Analytics Cost Data Import

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…

6-minute read
Universal Analytics is out of Beta… Now What?

Universal Analytics is out of Beta… Now What?

Google’s new version of it’s analytics suite, Universal Analytics, has been out of beta for nearly two months. But many properties are still using…

7-minute read
How To Validate Your Google Analytics Implementation

How To Validate Your Google Analytics Implementation

Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…

5-minute read
Web Analytics Wednesday with Google – May 14th

Web Analytics Wednesday with Google – May 14th

We’re very excited to announce that Cincinnati’s Web Analytics Wednesday is back this month with Adam Singer, Analytics Advocate at Google!

2-minute read

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