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Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in…
Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin….
Last week we had a special webinar guest: Jesse Nichols, Industry Solutions & Partnerships for Google Analytics Premium! He joined Michael Loban, CMO at…
Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the…
Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies…
Last week we had a special webinar guest: Marcia Jung, Ecommerce Product Manager at Google! She joined Amin Shawki, Analytics Manager at InfoTrust, in…
It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner….
According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:…
We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati. What is Analytics…
Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…
Google’s new version of it’s analytics suite, Universal Analytics, has been out of beta for nearly two months. But many properties are still using…
Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…
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